Why Your Company Needs a New Homepage (Today)
Wondering whether your homepage could use a makeover? Ask yourself these four questions.
A Round of Applause for the White House Grammar Editor
Yvonne Mason, a retired English teacher, went viral when she pointed out the grammatical errors in a letter from President Trump. We can’t help but feel a sense of kinship with Mason. Here’s to our fellow grammar nerds!
The Power of Titles: 3 Eye-Catching Headlines That Made Us Click
First impressions count. Here’s a look at three headlines that pulled us in and why they caught our attention.
How a Carefully Crafted Content Marketing Strategy Contributes to These 4 Roles in Your Organization
Great copywriting can go a lot further than you think. Here are all the ways quality content reduces the burden on brand ambassadors, customer service agents, project managers and sales reps.
What I Learned About Copywriting from a Day at MarketSmiths
Hamilton College sophomore Stefanie Chin spent a day in the MarketSmiths office. Here’s what she learned.
