Charlie Claxton

Our brains are hard-wired for a story. Long before Netflix, Hulu, or even good old fashioned books we told each other stories. From caveman carvings to Shakespearean plays, we’ve told tales to inform, impart lessons, and entertain.
There’s a reason we’re compelled tell stories: they stick in the mind.

Honest is the best policy—and the best marketing strategy.
Be honest, your business isn’t perfect. No matter how good your team or how incredible your customer service, you simply can’t satisfy every single customer need.
If you follow the rules of marketing 101, you should bury these weaknesses under thick layers of marketing sheen and slick copywriting.

Welcome to January. The month of Blue Monday, the most depressing day of the year; post-holiday credit card statements; and the creeping sense of guilt at how your resolutions are already crumbling.
And with the looming White House transition, this January is shaping up to be extra gloomy for many of us.

A comedian, a best-selling author, and a bunch of copywriters walk into a bar… heard that one already?
While we’re loaded for a real zinger there, I’m not joking when I say all three have more in common than you’d think.

Concentration. Focus. Turbo output. If we could, our copywriting team would capture these capabilities in a bottle, unleashing them on demand. But we can’t.
That’s why we turn to the next best thing: music to write by. Whether soothing, inspiring, or galvanizing, music is fuel for the copywriting muse.