Charlie Claxton

A native Brit, Charlie comes to MarketSmiths by way of Paris, Montreal, and Sydney. She’s written for both B2B and B2C clients while on the content teams for global brands, digital agencies, and as a freelancer. She loves nothing better than crafting captivating copy for clients. Her experience ranges from blog posts to news articles to landing pages, with a focus on nonprofits, travel, and tech. When not writing, she’s usually following her own foodie tour round NYC, kickboxing, or planning her next weekend trip out the city.

Signposts labelled "lie" and "truth", indicating the different paths that can be taken

Let’s Be Honest: Brutally Honest Copywriting Pays Off

Honest is the best policy—and the best marketing strategy.
Be honest, your business isn’t perfect. No matter how good your team or how incredible your customer service, you simply can’t satisfy every single customer need.
If you follow the rules of marketing 101, you should bury these weaknesses under thick layers of marketing sheen and slick copywriting.

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.