Charlie Claxton

Consumers crave genuine connections with brands. Here’s how you can make that happen.

Honest is the best policy—and the best marketing strategy.
Be honest, your business isn’t perfect. No matter how good your team or how incredible your customer service, you simply can’t satisfy every single customer need.
If you follow the rules of marketing 101, you should bury these weaknesses under thick layers of marketing sheen and slick copywriting.

Would you rather spend your day reading boring and never-ending statistics or laughing while learning about those stats? Funny copywriting is serious business—when done right.

A good marketer knows their audience. A great marketer builds a personal connection with them.

Some writers look to music for inspiration. Here are our top picks for your next case of writer’s block.