A quarter of Americans still won’t consider electric car ownership. In the midst of a climate crisis, how can companies effectively market electric vehicles? We’ll look at some copy strategies to see what brands are doing, and what’s working.
Telehealth—the technology used to provide healthcare from a distance—has taken off during the pandemic. As patients weigh the pros and cons of remote healthcare, it’s important for telehealth companies to nail their messaging.
For insights on brand positioning and corporate thought leadership.