Conversational Copywriting Sells AI Customer Service
Artificial intelligence can be an extremely powerful tool in customer service—when used properly. Here’s how innovators convince the skeptics to integrate it into their workflows.
Virtual Reality Education Needs a Mission to be More Than a Novelty
Virtual reality and augmented reality are transforming the world as we know it—including the world of education. What are innovators doing to convince the skeptics?
How Carbon Counts Uplifts Its Players Through Mobile Gaming
Carbon Counts is changing the way mobile gaming engages with climate matters through transformational and uplifting copy.
How Pantene Goes Beyond Pride Month Marketing
Every year, countless companies kick off the month of June with rainbow-colored products and other forms of Pride Month marketing. Equipped with a deluge of rainbow-colored bottles and supportive marquees, companies everywhere jump on the Pride Month bandwagon to show that they care—but that’s it.
More Than Good Slogans: The High Bar of Effective Copywriting
Slogans help your brand stand out. But in order to thrive, you need good marketing copy all around. Here are two companies that master effective marketing slogans, and what you can learn from them.
