Taglines help connect your brand to the largest audience possible. But the upcoming Barbie movie shows how bad taglines can spell trouble. Read on for our thoughts on the internet’s response to some baffling Barbie movie poster taglines.
In the business world, AI can be scary. But with the right messaging, it doesn’t have to be. Here’s a look at how three AI language learning companies are using copy to make their AI solutions approachable.
Many old companies are pivoting to autonomous delivery options to deliver consumer goods. So how do customers know who to choose? Read on to learn about a startup that’s using copy to demonstrate their innovative autonomous delivery solutions.
Equitybee’s financial platform lets startup employees exercise their employee stock options with investor funding—but stocks get confusing. Read on to learn how Equitybee leverages sharp copy to show potential customers the platform’s value.
Materialise and Nano Dimension are competing for high-value conversions in the 3D printing space. We show how their marketing copy does—and doesn’t—get the job done.
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