Devin Raposo

What do Kendrick Lamar and Drake have to do with thought leadership? Beats us. Read about why a selective content curation strategy can help you deploy the right content when your brand’s voice is needed most.

Is your copy a hit or a miss? These four copywriting red flags can help you quickly spot a piece of ineffective copy before it does any damage to your brand.

Recently, large organizations have taken to marketing their goods and services with lo-fi video ads that resemble smartphone camera clips. Read on for insights on why we at MarketSmiths think this isn’t the right approach for your brand.

Organizations across every sector face challenges unique to them—but everyone faces the challenge of content marketing. A strategy-powered copywriting agency can help with that. Read on for more on this innovative content solution.

Today’s businesses across every sector face more competition than ever. Marketing is key, but crafting strategy-aligned content is daunting. Read on to learn how a dedicated content agency can help solve your marketing challenges.