Six Tips for Writing Emotive Copy
Looking to captivate your audience? Aim straight for the heart. Here are six tips for crafting stirring copy that’ll leave a lasting impact.
Putting Words to Work: Use (or Avoid) Language Subtleties to Reach Your Audience
Highly specific lingo can help you connect to a specific audience, but don’t underestimate the value of inclusivity. Here’s how to use language subtleties to build a deeper connection to your audience.
Who, What, How, Why, and Where: 5 Questions to Ask for Foolproof B2B Copy
Just like a journalist, copywriters need to ask questions. These are the five questions every copywriter should ask when they begin work for a new client and why the answers matter.
Writing Healthcare Copy with Heart: Empathy, Storytelling, and Medicine
Healthcare is an industry that requires a certain “bedside manner”—just as much in your content as in the clinic. Here’s why your healthcare copy has to showcase empathy and comfort.
Writing Copy Worth Tweeting About (Hint: the Secret Isn’t More Characters!)
Twitter doubled its character count, but as copywriters we know it’s possible to say everything you need in only 140 characters.
