Erin pursued the written word in college because it seemed like the only natural thing to do. Now, as a copywriter, arts critic, and fiction author in New York City, she’s pretty sure she made the right choice. When she’s not crafting a brand article, legal blog post, or Off-Broadway review, Erin can usually be found working furiously on her latest book idea – at all hours of the night!
Highly specific lingo can help you connect to a specific audience, but don’t underestimate the value of inclusivity. Here’s how to use language subtleties to build a deeper connection to your audience.