A Copywriter’s Guide to Engaging Millennials
Businesses are trying to add millennials to their consumer base, but this generation has unique expectations. Here’s how to cross the divide and get millennials interested.
Your Content (Mostly) Doesn’t Get Read—Here’s How to Change That
Unfortunately, readers tend to skip over online marketing content, but it’s possible to change their minds. We offer three tips and a guiding principle to help you overcome this challenge.
Lessons from a Summer Spent Proofreading
A MarketSmiths intern shares her biggest takeaways from a summer as a proofreader: punctuation problems, grammatical difficulties, and the importance of keeping clients happy.
Words. Delicious, Delectable Words (#CopywritersLoveFood)
Great writing can be as tasty as a real meal. Here are four sumptuous examples from the hands of masters showing how delicious words can be.
