How Ryan Gosling Sells a Watch—With a Wink and a Smile
Here’s what you can learn from an ad starring one of America’s (well, Canada’s) most famous stars—selling a luxury watch.
Straight from Z Horse’s Mouth: Talking with Gen Zers About Our First Bear Market
The youth are taking over—and it’s time for messaging to reflect that. Here’s how rising stars in finance and fintech connect with Gen Zers interested in investing.
How Q.ai’s Copy Sells Ordinary People on AI-managed Investment
Many non-professional investors are looking to Q.ai for AI-managed investment help. Let’s consider how Q.ai appeals to a new wave of investors with simple and approachable copy.
How Two Galleries Take Different Approaches to NFT Art Marketing
The NFT art space is an exciting new frontier for the art world. Here’s how two companies—one a well-established gallery and the other a start-up—are approaching the new challenges that come with marketing NFT art.
“Deal With It!”: How Elon Musk’s Tone Hurts Tesla’s Marketing on Twitter
Marketing through Twitter is not always a good thing. We consider the role Elon Musk’s Twitter account plays in Tesla’s marketing strategy and weigh the pros and cons of its impact.
