A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.
A light touch of sardonic humor can make an effective ad, but failing to achieve the right tone can turn a campaign into a public relations nightmare. Fine-tuning your tone and keeping your audience in mind is essential — and good copywriting is key.
Negative messaging — emphasizing what your service doesn’t do, rather than what it does — weakens conversion and creates adverse associations for customers. A small tweak makes a real and measurable difference in the effectiveness of your copy.
MarketSmiths is releasing brief, readable content guides to address a panoply of decisions in marketing and content strategies. The guides cover hiring, copywriting tools, content creation, and guidelines applicable to specific industries.