A small difference in spelling has an unexpected impact on conversions — and reveals how seemingly minor changes are affecting your brand. Our high-ROI copywriting can offer a solution.
A light touch of sardonic humor can make an effective ad, but failing to achieve the right tone can turn a campaign into a public relations nightmare. Fine-tuning your tone and keeping your audience in mind is essential — and good copywriting is key.
Negative messaging — emphasizing what your service doesn’t do, rather than what it does — weakens conversion and creates adverse associations for customers. A small tweak makes a real and measurable difference in the effectiveness of your copy.
MarketSmiths is releasing brief, readable content guides to address a panoply of decisions in marketing and content strategies. The guides cover hiring, copywriting tools, content creation, and guidelines applicable to specific industries.
Minor errors can have huge consequences. As the embarrassment of the Scottish Labour Party shows, even a small lapse in copyediting can draw attention to your campaign — for all the wrong reasons.
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