Gregory Lewis

A winsome wordsmith, Gregory M. Lewis loves nothing better than absorbing new information and crystallizing it into clear, captivating copy. Greg brings his incisive insight and easy-going approach to every project. In his free time, the Chicago native can be spotted at Nets games, art galleries, and local concerts in Brooklyn.

The man from the snarky Old Spice advertisements, pulling a cynical face

Badvertising: When Snarky Copywriting Gets Snotty

All copywriting strives to be authentic—especially when it’s coming from a brand aimed at younger, tech-savvy consumers. An impossibly bright puppies-and-rainbows outlook rings hollow. It’s even worse than boring: it’s fake.
So, what’s the perfect anecdote to an overdose of saccharine, cloying copywriting?

worker with notes

Announcing MarketSmiths Ultimate Content Guides

I’m so pleased to announce that in 2016, MarketSmiths will be releasing a series of Ultimate Content Guides: brief, highly readable resources intended to help marketing decision makers assess copywriting skills, benchmark pricing, weigh options, create strategies, and develop and execute remarkable, lead-generating content plans.

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.