7 Times “Funny” Worked in Marketing Copy
For better or worse, funny copy makes corporations seem relatable, convinces people to make purchases, and encourages brand awareness. Here are seven examples of marketing humor that work.
How The Economist Fuses Wit and Sophistication In Its Magazine Marketing—Even After Two Centuries
No one does wit and sophistication like The Economist—and readers can’t get enough. Here’s how The Economist attracts and maintains its loyal audience with clever content and strong principles.
The Genius of Nuggs: How Marketing Plant-Based Food as Fake Actually Worked
Nuggs is making veganism cool. Through social media savvy—and by being transparent about its ingredients—Nuggs has made a name for itself within a dense field of plant-based competitors.
Education Marketing: How Talking to Kids Can Make You a Better Marketer
To market your product successfully, imagine explaining it to a child. Guest writer Haley Lee shares three marketing tips she picked up during her time as an elementary school teacher.
More Than a Club: What FC Barcelona Can Teach Sports Marketers About Fan Engagement
How has famed soccer club FC Barcelona kept fans engaged for decades? With interactive initiatives, a chance to have a voice in decisions, and the club’s commitment to social justice.
