Way back in 2011, Google changed up the game by updating its search algorithm. Where microsite millionaires had once dominated search results by creating low-effort template sites for specific keywords, the new algorithm rewarded “quality content”—giving even small sites a fair shot at rising in the rankings.
I think it’s safe to say that any copywriter who has ever received a paycheck has thought about breaking into Medical Communications. It’s a big industry with big rewards, and a lot is always at stake. As a result, words tend to be far more important—and far more restricted—than in any other type of copy.