Han Gwon Lung

Once premed, Han got as far as the MCATs before he realized he had wanted to be a writer all along. Now he uses his scientific background to distill impossibly dense jargon into simple copy that sounds like it was written by humans. A Queens native, Han buys too many Steam games and doesn’t go to Planet Fitness with his girlfriend nearly as much as he should.

little girl on chair

The Risks of Bland Copy

 
Way back in 2011, Google changed up the game by updating its search algorithm. Where microsite millionaires had once dominated search results by creating low-effort template sites for specific keywords, the new algorithm rewarded “quality content”—giving even small sites a fair shot at rising in the rankings.

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Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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