Got a new marketing client and aren’t sure how to approach their audience? Or struggling to come up with new blog post ideas for a longtime patron whose clickthroughs have plateaued?
Most of the time, potential customers are lazing in front of the computer, looking for distractions.
Grab your tablet and get in the Ready position, because today we’re tackling content with top-spin. What does pro tennis have in common with copywriting? Well, they’re both about sending strong messages that “gracefully” connect with consumers.
This year’s Masters’ tennis tournament in Palm Springs blazed with monogrammed fan gear.
It’s easy to take hashtags for granted. They’re everywhere – on Facebook, Twitter, at the bottom of TV shows, emblazoned across T-shirts and, annoyingly, even in texts and, yep, tattoos.
But hashtags aren’t just trendy symbols of ironic hipster observation. They’re tools that can help brands reach new customers and even add up to 15% more social media engagement, according to a new survey by digital analytics company, Leadsift.
Recently, we raved about the genius of Dunkin’ Donuts’ Super Bowl-crashing #DeflateGate tweets. But, as they say in Seattle, that was sooo two months ago.
Watch Out: Raining on Apple’s Big Day
This week brought us a new unholy Twitter Godzilla: Monday’s Apple product launch, in which nerd king Tim Cook revealed a mind-boggingly thin new MacBook and the Holy Grail that is … (cue the choir) … the Apple Watch.