Jackie Potts

An astute forecaster of trends and demographics, Jackie’s traffic-generating online pieces have drawn millions of hits. Jackie honed her snappy and sophisticated writing style as a news and entertainment reporter for The Miami Herald, The Chicago Tribune, The Los Angeles Times, and Entertainment Tonight (online). Her voice is strong and subtle. She’s authored first-person blogs for celebrities, and interviewed Forbes 100 CEOs. She’s experienced in entertainment, fashion, and health writing, and has a passion for finance and investing. Jackie resides in Los Angeles.

hashtag

Twitter Hashtags: Are You ‘Doing It Wrong’?

It’s easy to take hashtags for granted. They’re everywhere – on Facebook, Twitter, at the bottom of TV shows, emblazoned across T-shirts and, annoyingly, even in texts and, yep, tattoos.
But hashtags aren’t just trendy symbols of ironic hipster observation. They’re tools that can help brands reach new customers and even add up to 15% more social media engagement, according to a new survey by digital analytics company, Leadsift.

corona ad

RAD-vertising: How to (Properly) Crash an Apple Party

Recently, we raved about the genius of Dunkin’ Donuts’ Super Bowl-crashing #DeflateGate tweets. But, as they say in Seattle, that was sooo two months ago.
Watch Out: Raining on Apple’s Big Day
This week brought us a new unholy Twitter Godzilla: Monday’s Apple product launch, in which nerd king Tim Cook revealed a mind-boggingly thin new MacBook and the Holy Grail that is … (cue the choir) … the Apple Watch.

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.

Powered byRapidology