10 Doable Content Resolutions for the New Year
New year, new you—and new content. As you think about your personal resolution, consider how the same goal could apply to your brand.
Sleigh Bells Ring, Are You Writing? 5 Tips for Holiday Content
The holidays provide the perfect opportunity to connect with customers. Here are five tips sure to get you on their Good List.
Finding Your Voice: What’s your brand’s signature style?
Developing a strong brand voice is essential to connecting with your desired customer base. Not sure what tone is right for your business? We’re here to help.
Leveraging Urgency to Make Readers Act
Woot uses urgent copy to convince readers to take advantage of its daily deals which expire within 24 hours. Here’s why urgency is important in copywriting—even when the copy doesn’t have an expiration date.
Interview With a Copywriter: Why Meeting With Stakeholders Leads to Better Copy
MarketSmiths starts every partnership with a Content Strategy Session where writers and stakeholders discuss goals, objectives, and more. Here are 7 reasons why a kickoff meeting leads to better copy.
