Let us Fill You In: Writing Social Media Profiles for Businesses
You’re on social media. Your business should be, too. Here are six steps to making a professional social media profile that will drive your business.
Healthcare Copy for the Digitally-Sage
The healthcare industry needs a special voice in its copy. We show how empathy, evidence, and engagement can help your organization stand out.
Meet Our MarketSmiths: Jim Yoakum, Word Master and Snark Lord
We sit down with the great Jim Yoakum to explore his writing process and how he manages his aspirations—along with a bonus rant.
The Industry Dish: How to Avoid Fashion Copy Faux Pas
Fashion industry insiders share their dos and don’ts for writing fashion copy. Here’s what to embrace and what to avoid when building your brand voice.
Diamonds in the Rough: Clever Copy Makes Gluten Tolerable
Great copy turns up in the most unexpected places. A staff writer shows how a pamphlet on gluten intolerance uses a classic formula effectively.
