Copy Didn’t Fly? Been There, Done That, and: Oy.
So you hired a copywriter, thinking it would make your job easier, generate consistent content, and free your team up to focus on other marketing initiatives.
Instead, you got the opposite—and found yourself explaining things repetitively to the writer, then rewriting what they wrote anyway, as if from scratch.
When travel isn’t possible, our imagination rises to replace it (often aided by Netflix). Here are four effective B2B marketing communication tactics—swiped from my decade-plus career spent writing about cities, islands, and other far-flung destinations.
Though it’s easy to despair, there are plenty of ways we can use our hearts and minds to cope with the Coronavirus—and support each other. Here are a few.
When your company has copywriting needs, is it better to hire in-house staff or freelancers, leverage existing team members, or lean on an agency?
Well done! In the past three weeks, you’ve learned how to generate brand awareness, turn your company’s website into an SEO powerhouse, rev up that conversion engine (vroom!), and secure it with good old-fashioned trust. Time to sit back and watch those deals roll in.
Copywriting for Humans ®
M/WBE certified enterprise.