Jean Tang

A champion of high-end content, Jean is a living tribute to copywriting for humans. In 2012, at a TEDx talk, she declared her now widely viewed “War Against Bland.” The visionary founder of MarketSmiths, Jean leads her growing team to captivate, inspire, and motivate readers. She has helped thousands of global clients generate revenue from words (up to 12,000% ROI), and transformed the writing of hundreds of seminar attendees at the SXSW Interactive Festival (2014 and 2015), SXSW V2V (2014), the Small Business Summit (2014, NYC), and other venues.


When Content Doesn’t Hit the Mark (And What You Can Do About It)

Copy Didn’t Fly? Been There, Done That, and: Oy.
So you hired a copywriter, thinking it would make your job easier, generate consistent content, and free your team up to focus on other marketing initiatives. 
Instead, you got the opposite—and found yourself explaining things repetitively to the writer, then rewriting what they wrote anyway, as if from scratch.

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.