Though it’s easy to despair, there are plenty of ways we can use our hearts and minds to cope with the Coronavirus—and support each other. Here are a few.
How to Hire a Copywriting Team: Options, Tactics, and Pitfalls
When your company has copywriting needs, is it better to hire in-house staff or freelancers, leverage existing team members, or lean on an agency?
Why Well-Written Sales Collateral Closes More Deals (And How to Get That for Your Sales Team)
Well done! In the past three weeks, you’ve learned how to generate brand awareness, turn your company’s website into an SEO powerhouse, rev up that conversion engine (vroom!), and secure it with good old-fashioned trust. Time to sit back and watch those deals roll in.
How to Turn Your Website Into a High-converting Sales Engine
You did it! As marketing director or VP, you met your goal: refreshing your company’s website in time for that conference or product roll-out, or just “because it was time.” It’s a beauty: nice to look at, easy to navigate, with a look and feel that proudly represents your brand.
Is Your Brand Being Ignored By Google? Introduce Topic Clusters—and Watch Your Site Rise
Say Google runs a code update. If you’re like, well, any internet user, this has virtually zero impact on your life—you sleep (or search or read or “Google”) straight through it.
But rest assured, change is afoot. Turns out, Google updates its core search algorithms 500-600 times a year—that’s nearly twice daily.
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