Well done! In the past three weeks, you’ve learned how to generate brand awareness, turn your company’s website into an SEO powerhouse, rev up that conversion engine (vroom!), and secure it with good old-fashioned trust. Time to sit back and watch those deals roll in.
You did it! As marketing director or VP, you met your goal: refreshing your company’s website in time for that conference or product roll-out, or just “because it was time.” It’s a beauty: nice to look at, easy to navigate, with a look and feel that proudly represents your brand.
Say Google runs a code update. If you’re like, well, any internet user, this has virtually zero impact on your life—you sleep (or search or read or “Google”) straight through it.
But rest assured, change is afoot. Turns out, Google updates its core search algorithms 500-600 times a year—that’s nearly twice daily.
“Would it be easier for your copywriters if our team writes a first draft?”
That’s a great question—and one that I hear all the time. When it comes to writing content or copy for your business, it makes sense that your marketing team would want to deliver a first draft: after all, you know the subject matter best.
A rousing intro. A brilliant argument. A thundering close. These are fun to write, and often fascinating to read. But do you need them—any of them—to win over a b2b reader on a website, in a byline, on a one-sheet?