When travel isn’t possible, our imagination rises to replace it (often aided by Netflix). Here are four effective B2B marketing communication tactics—swiped from my decade-plus career spent writing about cities, islands, and other far-flung destinations.
Though it’s easy to despair, there are plenty of ways we can use our hearts and minds to cope with the Coronavirus—and support each other. Here are a few.
When your company has copywriting needs, is it better to hire in-house staff or freelancers, leverage existing team members, or lean on an agency?
Well done! In the past three weeks, you’ve learned how to generate brand awareness, turn your company’s website into an SEO powerhouse, rev up that conversion engine (vroom!), and secure it with good old-fashioned trust. Time to sit back and watch those deals roll in.
You did it! As marketing director or VP, you met your goal: refreshing your company’s website in time for that conference or product roll-out, or just “because it was time.” It’s a beauty: nice to look at, easy to navigate, with a look and feel that proudly represents your brand.
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