Myths About Web Copy Are Holding Your Business Back From Success
There are many common myths in marketing about what makes web copy successful—here are a few to debunk before developing your website’s strategy.
The 5 Necessary Pillars of Effective Website Copy
When they act as conversion engines, there’s one thing all effective websites have in common. Five things, actually. Websites that drive a commercial objective—engaging qualified visitors, then converting them into leads or buyers—feature copy that guides people through a compelling but familiar journey.
Why Rewriting Your Copywriter’s Content Isn’t Normal—And How to Never Do it Again
You shouldn’t have to rewrite outsourced copy—and choosing the right team to work with means you won’t have to. Founder Jean Tang shows how to make sure that the content is right the first time.
When Content Doesn’t Hit the Mark (And What You Can Do About It)
Bad copy is sadly common, and it could happen to you. Here’s why even good writers can produce content that misses the mark and what you can do to steady their aim.
Travel is a No-Go. Apply These Travel Writing Tactics For Effective B2B Marketing.
When travel isn’t possible, our imagination rises to replace it (often aided by Netflix). Here are four effective B2B marketing communication tactics—swiped from my decade-plus career spent writing about cities, islands, and other far-flung destinations.
