Why Trust and Transparency Matter for Crypto Copywriting
Discover how companies navigate distrust and uncertainty through examples of crypto copywriting from Argent, Bottlepay, Luno, and Phantom.
Move Over, Metaverse: Roblox VR Gaming Isn’t Just For Kids
VR gaming platform Roblox is no longer a virtual space “just for kids.” Consider how their copywriting reflects an elevated mission—and what they can do to compete with the Metaverse.
Looking On the Bright Side: Optimistic Copywriting
Even when the news isn’t happy, strong writers can always find ways to evoke more optimism and clarity in their copy. Let’s consider how optimistic copywriting prioritizes audience, context, and the brighter side of the story.
Writing for Voice Search: How Do I Get Siri To Like Me?
As audiences replace PCs and mobile web browsers with voice-activated software and smart speakers, brands will need to adapt to new writing conventions to remain relevant. Here’s our guide to writing for voice search.
Neurological Rehab Solution: Not a Stretch for Neurofenix
Neurofenix uses confidence-building web copy to inspire clinicians, caregivers, and stroke warriors to adopt their neurological rehab solution. Writers can take inspiration from their approach.
