Katie Bashista

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Inclusive, Controversial, Innovative: How Nike Became the Most Influential Apparel Brand in the World

It’s OK to cry—especially during a Nike commercial. The most valuable apparel brand in the world, Nike has perfected the art of tugging on pretty much everyone’s heartstrings. 
From professional athletes, to college sports stars, to kids in recreational leagues, to people who may never step foot inside of a gym—Nike inspires everyone to strive for greatness. 

How Seamless Ad Campaigns Won New York City

Seamless Integration: How Seamless Ad Campaigns Made It New York’s Favorite Food Delivery Service

Being a New Yorker is like being part of an exclusive club. There’s a history, culture, personality, and experience that’s completely unique to New Yorkers—and they like being reminded of it. 
Seamless found a way to grab the attention of a city of over 8 million people—who at any given moment have headphones in their ears, and eyes buried in their phones. 

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Copywriting for Humans ®

Digital by MadPipe. Photography by Chellise Michael.

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