Andrea Valentino

Andrea is originally from London, and came to New York after a stint in journalism. He loves everything to do with writing—as well as obscure language facts, decent wine, and chocolate cake.

The Proms are the perfect combination of old and new, traditional and radical—with plenty of lessons for brands in music and beyond.

How the BBC Proms Have Kept Music Fans on Their Feet For Over a Century

What’s the world’s biggest music festival? If you’ve been to Glastonbury or Lollapalooza, you probably think you know the answer—and you’d be wrong. And you’d be just as wrong if you picked Coachella, Austin City Limits,  Summerfest, or any of the dozens of parties where thousands of spaced-out kids squat in muddy fields for a week and huddle in leaky tents (I write this from experience).

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

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