Folk metal. Witch house. Vaporwave. Think of the most eccentric music genres imaginable, and chances are they already exist.
But with so much variety (one estimate suggests there are over 1,300 genres worldwide), what’s the best marketing tactic for an ambitious music company?
The greatest American football teams, from the New York Jets to the San Francisco 49ers, are based in big cities. All, that is, except one. Since 1949, the piddling Wisconsin town of Green Bay has hosted the Packers, one of the finest NFL franchises on the continent—and some of the best sports marketers too.
Until recently, cruise hospitality marketing was simple. Just think about it—you get treated like a king for weeks at a time, eating and drinking like a hungry schoolkid while visiting some of the most glamorous places on earth. No wonder, then, that the industry has long been breaking records left and right.
‘Refugee’ has been uttered so often over the last decade that it’s easy to forget what the word actually means. After countless newspaper articles and primetime reports on victims and their families—fleeing war in the Middle East or escaping rising seas in the Indian Ocean—the deeper flesh-and-blood side of the phenomenon can be lost.