In a crowded field, getting your education company noticed can be tough. But by grabbing an audience, keeping it engaged, and fusing it with everything you do, you can finish top of the class.
Do you remember the first day of school?
Brands often find it hard to seduce new customers—or keep old ones loyal. But by targeting human psychology, innovative companies can win permanent real estate in users’ brains. Fitbit manages it by gamifying its product, turning running into a competition—and reminding users that fitness can be fun.