What’s the world’s biggest music festival? If you’ve been to Glastonbury or Lollapalooza, you probably think you know the answer—and you’d be wrong. And you’d be just as wrong if you picked Coachella, Austin City Limits, Summerfest, or any of the dozens of parties where thousands of spaced-out kids squat in muddy fields for a week and huddle in leaky tents (I write this from experience).
The greatest American football teams, from the New York Jets to the San Francisco 49ers, are based in big cities. All, that is, except one. Since 1949, the piddling Wisconsin town of Green Bay has hosted the Packers, one of the finest NFL franchises on the continent—and some of the best sports marketers too.