As a marketer, your job is to make each and every campaign a smashing success. You’ve been tasked with raising brand awareness, boosting sales, and acquiring new customers—and you’re likely measuring that success with all of the data you can get your hands on.

Self-deprecating marketing is all the rage, but what’s driving this trend—and is it really a good idea to present your brand in a negative light?

The secret to flawless marketing copy? A consistent, well-defined process. Inspired by the K-beauty regimen, here are five steps any business can take.

Revolutionary. Service-oriented. Disruptive. Top-rated. Transformational. 
Seen these words before? Try…every five minutes? Let’s call them buzzwords, as a result of their utter ubiquity in ads, pitches, website copy, and other marketing copy and content. And they grind our gears…most of the time.