Leslie McMann

Klarna’s copy inspires shoppers to take an active role in defending our planet. By using the app’s Doconomy-powered carbon footprint tools, consumers can track the environmental impact of every purchase.

By giving equal time and care to describe the renewable energy sources used to manufacture its bars as it gives to describing the healthy ingredients themselves, GoMacro signals to consumers that it has a greater commitment and passion for ethical consumption than other plant-based bars.