If You’re a Copywriter and a Baseball Fan (or Even if You’re Not), Read This Article
Copywriting and baseball have more in common than you might think. Mark Cohen explores the rebirth of one—and the re-imagination of the other.
Cathie Wood and the Power of Positive Copywriting
In the midst of a tumultuous market, one CEO sticks with positive copywriting. Guest writer Mark Cohen explores why Cathie Wood of ARK Invest succeeds with an idiosyncratic strategy.
What Crypto Winter Has to Teach Us about Copywriting in a Crisis
When it comes to copywriting for financial firms, managing the messaging around trying times comes with the territory. Guest writer Mark Cohen explores how the “crypto winter” offers lessons for copywriters.
