Slam Dunks and Total Flops: What Copywriters Can Learn from NBA Playoff Slogans
NBA giants like the Chicago Bulls, New York Knicks, and Los Angeles Lakers have cultivated nearly-indestructible brands, hauling in millions of viewers and billions of dollars year after year, regardless of whether the team is actually fun to watch. Yet in many ways, team “branding” is a relatively new concept in professional basketball—as it is in many sports leagues.