Max Huppert

A wide-eyed explorer of language and words, quick with a joke but patient with clients, Max delights at the chance to express the previously unexpressed. He has a keen eye for crisp, sparkling sentences, but he’s not afraid to get his hands messy when called for. When our resident beatSmith isn’t crafting copy, you might find him hooping at the park or banging out cadences on his drum set.

Memes, Copywriting, and the Evolution of Language

As copywriters, we’re particularly interested in where slang originates and how language evolves to incorporate new words and phrases. We wondered if these changes are really happening faster than ever on social media, and particularly in the “memes” that spread on Twitter, Facebook, and Instagram—so we did a little digging to get to the heart of the matter.

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.