Max Huppert

A wide-eyed explorer of language and words, quick with a joke but patient with clients, Max delights at the chance to express the previously unexpressed. He has a keen eye for crisp, sparkling sentences, but he’s not afraid to get his hands messy when called for. When our resident beatSmith isn’t crafting copy, you might find him hooping at the park or banging out cadences on his drum set.

Basketball hoop

Slam Dunks and Total Flops: What Copywriters Can Learn from NBA Playoff Slogans

NBA giants like the Chicago Bulls, New York Knicks, and Los Angeles Lakers have cultivated nearly-indestructible brands, hauling in millions of viewers and billions of dollars year after year, regardless of whether the team is actually fun to watch. Yet in many ways, team “branding” is a relatively new concept in professional basketball—as it is in many sports leagues.

Memes, Copywriting, and the Evolution of Language

As copywriters, we’re particularly interested in where slang originates and how language evolves to incorporate new words and phrases. We wondered if these changes are really happening faster than ever on social media, and particularly in the “memes” that spread on Twitter, Facebook, and Instagram—so we did a little digging to get to the heart of the matter.

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Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

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