Max Huppert

NBA giants like the Chicago Bulls, New York Knicks, and Los Angeles Lakers have cultivated nearly-indestructible brands, hauling in millions of viewers and billions of dollars year after year, regardless of whether the team is actually fun to watch. Yet in many ways, team “branding” is a relatively new concept in professional basketball—as it is in many sports leagues.

For many businesses, the holidays are the most important time of year for sales. For others, the wintry months represent a slow period punctuated by family feasts and relaxing vacations. Yet whether or not your company’s fortunes turn on Black Friday, you’ve probably at least considered sending out a holiday card to your clients.

As copywriters, we’re particularly interested in where slang originates and how language evolves to incorporate new words and phrases. We wondered if these changes are really happening faster than ever on social media, and particularly in the “memes” that spread on Twitter, Facebook, and Instagram—so we did a little digging to get to the heart of the matter.

If you’ve spent much time stumbling onto popular blogs—or better yet, if you’ve ever maintained one yourself—you know that most blogs suffer from the same problem. Though formed with the best of intentions, in almost all cases, their momentum rapidly sputters and stalls.

In just over a decade of existence, Twitter has profoundly re-shaped the way people interact with one another online. It connects us in brand new ways. Twitter brings unreachable celebrities right to our phones—almost as if we’re texting them—and reduces the news cycle to mere seconds.