NBA teams have started to develop their own slogans, but are they game-changers? We offer our verdicts how successfully four teams have managed to craft a compelling message.
The holiday season is a time for your messaging to break out of its normal restrictions and embrace the warmth of the season. Here’s how to toe the line between jollity and schmaltz.
Language has always evolved, but the internet—along with the new language of “memes”—is speeding up the process. Here’s why that matters to copywriters.
To keep your blog alive, you need keep up a constant supply of new content—and sometimes that’s easier said than done. We offer four ways to find inspiration.
Tweeters have to fit their messages into 140-character, bite-sized pieces. Sometimes this goes right—and, sometimes, it goes horribly wrong.
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