Your Silence Will Be Noted: 3 Reasons Not to Go Dark In a Crisis
The coronavirus situation is extremely challenging, but your business’s response shouldn’t be to go silent. People need reassuring words now more than ever.
Are You Talking Like a Grown-up? Crafting Copy to Address Audiences 50 Years and Older
Golden years. Sunset years. Nest egg. Despite the advances America has made in talking to the diversity of genders, races, and nationalities, tired and tone-deaf cliches like these continue to crop up in marketing communications, reflecting a persistent bias in how we talk to mature audiences.
Cats, Mr. Rogers, and Star Wars: What Fall’s New Movies Can Tell You About Your Copy
It’s the Fall season—the time when studios kick off their stream of blockbuster releases and Oscar-worthy films. MarketSmiths’ own Sr. Director of Strategy and former motion picture insider, Michele Graham, takes a look at some of the biggest, most anticipated titles—and the copywriter connection.
Fintech Copywriting and Content Marketing: Why Well-Crafted Writing is a Wise Investment
The more we write about machine learning, predictive analytics, and other components of today’s fintech, the more we’re struck by what’s possible. Michele Graham, our Sr. Director of Strategy and financial content expert, weighs in on this evolving landscape.
Why I Can’t Give Up The Print Edition of The New York Times
To a large extent, I’m just like you. I’ve got my smartphone, laptop, desktop, and I’ve been known to steal my husband’s iPad. With all this digital technology at my fingertips, you’d think I’d read The New York Times digital edition.
