Clients warm up to Michele immediately and so do those who read her writing. As MarketSmiths' Senior Director of Strategy, Michele makes even the most complex B2B concepts inviting and knows how to add just the right touch of personality. Michele's experienced in three-word taglines and 30-page websites and everything in-between—white papers, press releases, e-communications, brochures, social media, and video scripts. She's worked at award winning agencies and in strategy at HBO and Tri-Star Pictures. She loves (and we mean loves) anything that gets the wind in her hair—boating, biking, skiing.
Michele earned her business acumen with an MBA in Finance from New York University and a bachelor’s degree in marketing, summa cum laude, from Boston University.
Golden years. Sunset years. Nest egg. Despite the advances America has made in talking to the diversity of genders, races, and nationalities, tired and tone-deaf cliches like these continue to crop up in marketing communications, reflecting a persistent bias in how we talk to mature audiences.
It’s the Fall season—the time when studios kick off their stream of blockbuster releases and Oscar-worthy films. MarketSmiths’ own Sr. Director of Strategy and former motion picture insider, Michele Graham, takes a look at some of the biggest, most anticipated titles—and the copywriter connection.
The more we write about machine learning, predictive analytics, and other components of today’s fintech, the more we’re struck by what’s possible. Michele Graham, our Sr. Director of Strategy and financial content expert, weighs in on this evolving landscape.
To a large extent, I’m just like you. I’ve got my smartphone, laptop, desktop, and I’ve been known to steal my husband’s iPad. With all this digital technology at my fingertips, you’d think I’d read The New York Times digital edition.
Copywriting for Humans ®
For insights on brand positioning and corporate thought leadership.