On October 31, 2019, My Chemical Romance did something crazy. They changed their profile picture. Okay…that doesn’t sound that crazy. But the group split up in early 2013, so updating their profile picture on Twitter was a bit of a shock—and it sent their fanbase into a frenzy.
Everyone likes McDonald’s—confirmed by the nearly 2.36 billion hamburgers that the restaurant serves every year. That’s 6.4 million burgers a day, 45,000 a minute, and 75 each and every second. In the time it takes you to read this sentence, roughly 600 McDonald’s hamburgers will be placed in the hands of hungry customers.
WaterAid knows that to stand out, you have to venture into uncharted territory. Armed with a one-of-a-kind content strategy, this inventive NGO established itself as an industry leader in almost no time at all. Here’s what you can learn.
Most brands shy away from using expletives when communicating with consumers.