No Hurt Feelings: Relaunch Website Copy, Kindly
If you’re too in love with your copy, you can fail to meet your clients where they are. If so, try a content relaunch to align your brand with customer needs.
After a quick stint on a French dairy farm, Nichole realized she preferred pencils to pitch forks and has been writing and editing ever since. With five years in the publishing industry — editing everything from music history textbooks to literary fiction — Nichole has honed her ear for vivid storytelling and eye for well-crafted words. Her fiction and essays can be found in The L Magazine, The Toast, Gigantic Sequins, Necessary Fiction, and Bustle.com and she’s edited client writing for The New York Times, HuffPo, MORE Magazine, and Poets & Writers.
If you’re too in love with your copy, you can fail to meet your clients where they are. If so, try a content relaunch to align your brand with customer needs.
Need to make your copy feel local? Here’s how to deliver copy that makes your target audience feel at home—and avoids tourist trap language.
For insights on brand positioning and corporate thought leadership.
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Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.