Elevating On-Demand Fitness: How Pivoting Spins Peloton’s Blunders into Brand Awareness
By now, you’ve likely heard of Peloton, the fitness company widely known for its stationary bikes that allow monthly subscribers to participate in live, on-demand fitness classes. Amid lockdowns and gym closures, demand for at-home exercise equipment peaked. This worked to Peloton’s advantage—sales skyrocketed.