Whether you’re a flinty skeptic or an unabashed believer, few of us can resist finding at least a little meaning in our personal horoscopes. So why not explore how the stars may be aligning to create new business opportunities for your company?
In this post, guest writer Samantha Crozier explores the power of poetry to help you build an unforgettable brand—and an unstoppable business—through artful copywriting.
Ever wonder why a jingle sticks in your head? Or why you cringe when you hear the word “moist?” Whether or not we are devoted poets or lyricists, we are all sensitive to the way words sound.
Zig when when others zag. That’s classic marketing wisdom—and it’s embodied by mega beauty brand Lush’s move to ditch Instagram. Our guest blogger Haley Lee unpacks the story and what we can learn from it.
Ah, that age old question: if a tree falls in the forest and no one’s there to hear it, did it really fall?
Your website visitors have questions. Lots of them. But how well is your FAQ page answering them? Guest writer Shawn Forno leaves no stone unturned in educating you how to create an FAQ page that commands attention, earns trust, and drives sales.
How can marketers engage and inspire customers in the digital age? Be more human. Our guest blogger Judy Olbrych unpacks a new book on the topic, and shares tips for putting this advice into practice.
The sales funnel is dead, according to Mark Schaefer.