Guest blogger Shawn Forno is a writer, editor, and content strategist with over a decade of experience in digital marketing. Here he shares insights and tactics to help you master what’s arguably the most important—and most overlooked—stage of the modern buyer’s journey: the mid-funnel. [More]
Our guest writer Thiago Macklin Lima explores how the elements of great joke writing can be applied to create powerful, persuasive copy.
Have a distinct voice. Capture big ideas with simple phrases. Finish with a surprise we don’t see coming. [More]
Our guest writer Laura Olson pens words for some of the biggest brands on the planet. And yet, she’s not immune to the emotional roller coaster ride that is the creative process. Find out how she navigates its twists and turns, [More]
It’s that time of year again. Fireworks light the sky, the scent of grills fills the air, and families and friends gather to eat, drink, and blow stuff up in celebration of the day our nation declared its independence. It’s the Fourth of July! [More]
As marketers, we have much to learn from the beauty industry. Our guest writer Laura Olson reveals how skilled beauty copywriters use vivid, seductive language to transform run-of-the-mill products into to-die-for experiences.
Earthy, spicy, sweet, smooth, rich, creamy, lush, [More]