Paul Rosevear

What do you get when you combine the soul of a musician with the mind of a writer? Copy that sings. And for the last decade, that’s precisely what Paul has delivered for global brands, bootstrap startups, and everything in between. When he’s not hard at work crafting top-notch communications, you can find Paul hanging with his wife and two young daughters, singing and playing guitar for The Vice Rags, or roaming the streets in search of the nearest slice of pizza.

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Building a Cathedral: Patreon and The Art of Brand Storytelling

In 1666, a huge fire destroyed St. Paul’s cathedral in London (and half the city with it). Prominent architect Sir Christopher Wren took on the challenge of leading the rebuild. The story goes that one morning, as he visited the job site, he walked among the workers, asking them all the same question: “What are you doing?”
The first said, “I’m cutting this stone.” The second said, “I’m earning three shillings and six pence a day.” And the last one said, “I’m helping Sir Christopher Wren to build this great cathedral.”
Three ways of looking at the same job.

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Copywriting for Humans ®

Digital by MadPipe. Photography by Chellise Michael.

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