Your strategy is set. Your differentiators are clear. You’re armed with stellar content, a gorgeous platform, and a mission to bring inspiring learning experiences to your target users. Now the challenge is—how do you connect with them?
At the start of 2020, you had your marketing plans all set to go—priorities established, budgets approved, and strategies nailed down. Now all that has changed, as businesses, consumers, and, of course, marketers struggle to adapt to the new normal.
In response to this disruption, many marketing leaders are re-evaluating their online marketing approach—shifting spend from the paid search to SEO-based efforts.