Your strategy is set. Your differentiators are clear. You’re armed with stellar content, a gorgeous platform, and a mission to bring inspiring learning experiences to your target users. Now the challenge is—how do you connect with them?
As we grapple with widespread economic instability, financial services companies have been dealt a particularly challenging hand. Financial anxiety is high, and people are re-evaluating how they spend, and who they do business with.
More than ever, healthcare companies want to make strong connections with patients. Easier said than done. Oscar Health did it by injecting humor and humanity into a stereotypically stodgy industry.
Let’s play a quick game of free association: When I say health insurance, what comes to mind?
At the start of 2020, you had your marketing plans all set to go—priorities established, budgets approved, and strategies nailed down. Now all that has changed, as businesses, consumers, and, of course, marketers struggle to adapt to the new normal.
In response to this disruption, many marketing leaders are re-evaluating their online marketing approach—shifting spend from the paid search to SEO-based efforts.
Rather than treating it like a collection of posts on related themes or topics (like a magazine), think about it as a series of story installments that are progressively adding up to an ending where your reader (the hero) wins with the help of your tech.
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