That little voice inside your head. We’ve all got one. We talk with it, it talks back. We debate, dream, argue, discuss, ponder, and chit-chat with it all day long, from the moment we wake up, until the instant our head hits the pillow.
Our guest writer Mark Siegmann shares how customer-focused copywriting can make all the difference when it comes to connecting with prospects, communicating the value you have to offer, and closing the deal…
To show customers and prospects you understand their needs, your financial copywriting should literally speak their language.
Our guest writer Thiago Macklin Lima explores how the best brands use great copywriting to make their products irresistible.
You see someone cool across the room. They’re laughing, wearing a great outfit, hanging with a fun crowd. You fall all over yourself.
When it comes to learning storytelling, few teachers are as well-regarded as legendary screenwriting expert Robert McKee. His seminars are seen as a rite of passage for any aspiring storyteller looking to make his or her mark in Hollywood. With the launch of his newest book, Storynomics, McKee is bringing his storytelling insights to the business world to help leaders and marketers bring some of that silver screen magic to their brands.