Paul Rosevear

What do you get when you combine the soul of a musician with the mind of a writer? Copy that sings. And for the last decade, that’s precisely what Paul has delivered for global brands, bootstrap startups, and everything in between. When he’s not hard at work crafting top-notch communications, you can find Paul hanging with his wife and two young daughters, singing and playing guitar for The Vice Rags, or roaming the streets in search of the nearest slice of pizza.

Learn how brand storytelling can drive your business.

Building a Cathedral: Patreon and The Art of Brand Storytelling

In 1666, a huge fire destroyed St. Paul’s cathedral in London (and half the city with it). Prominent architect Sir Christopher Wren took on the challenge of leading the rebuild. The story goes that one morning, as he visited the job site, he walked among the workers, asking them all the same question: “What are you doing?”
The first said, “I’m cutting this stone.” The second said, “I’m earning three shillings and six pence a day.” And the last one said, “I’m helping Sir Christopher Wren to build this great cathedral.”
Three ways of looking at the same job.

How to Write a Travel Advertisement in 2021 (Or Any Other Year)

How to Write Travel Advertising in 2021 (Or Any Other Year)

To say that the travel (let alone travel advertising) were hit hard by the pandemic may be the understatement of the year.
With lockdown still very much in effect, tight travel restrictions in place, and millions of people apprehensive about just leaving the house, it’s no wonder international arrivals are estimated to have dropped upwards of 80% in 2020.

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Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.