When you encounter a playful and intriguing marketing campaign, you might not expect a pop musician to be behind it — unless that musician is John Mayer. We explore the twists and turns of the campaign promoting his new album.
A great brand works its magic in a matter of seconds. Here’s how the chewing gum company Nuud enchants customers using a classic four-step formula with a hip makeover.
In 1666, a huge fire destroyed St. Paul’s cathedral in London (and half the city with it). Prominent architect Sir Christopher Wren took on the challenge of leading the rebuild. The story goes that one morning, as he visited the job site, he walked among the workers, asking them all the same question: “What are you doing?”
The first said, “I’m cutting this stone.” The second said, “I’m earning three shillings and six pence a day.” And the last one said, “I’m helping Sir Christopher Wren to build this great cathedral.”
Three ways of looking at the same job.
To say that the travel (let alone travel advertising) were hit hard by the pandemic may be the understatement of the year.
With lockdown still very much in effect, tight travel restrictions in place, and millions of people apprehensive about just leaving the house, it’s no wonder international arrivals are estimated to have dropped upwards of 80% in 2020.
Of course, having a philosophy is one thing. Sticking by it is another. So many organizations start off with lofty ideals, but end up compromising when the rubber meets the road.
M/WBE certified enterprise.
