What do you get when you combine the soul of a musician with the mind of a writer? Copy that sings. And for the last decade, that’s precisely what Paul has delivered for global brands, bootstrap startups, and everything in between. When he’s not hard at work crafting top-notch communications, you can find Paul hanging with his wife and two young daughters, singing and playing guitar for The Vice Rags, or roaming the streets in search of the nearest slice of pizza.
How do you create a B2B brand voice that customers will trust? Axonius, an SaaS company, managed to perfect its approach. We show how they did it through a combination of concept, expertise, and creativity.
When you encounter a playful and intriguing marketing campaign, you might not expect a pop musician to be behind it — unless that musician is John Mayer. We explore the twists and turns of the campaign promoting his new album.
For insights on brand positioning and corporate thought leadership.