The Democratic Party lost the 2016 presidential election long before news outlets declared Republican nominee Donald Trump the winner. From a content strategy standpoint, Democrats’ approach was off from the outset of the race, leading to disappointing results and a historically significant lesson.
After working with a variety of financial advisors, our in-depth competitive research has led us to a troubling conclusion: Most financial firms’ websites sound the same.
If you’re an independent advisor, you have every reason to be outraged. Many larger firms tout the same services and benefits you do, but one thing their messaging doesn’t convey is the truth.
Looking directly into the camera, dimples on full dent, John Oliver begins the week’s main story with a single word: “debt.” He hurtles you into the monologue, startling you with a filmed Nicolas Cage conniption, launching you into clip after clip of repugnant debt collection tactic until your head hurts that this realm is so evil.
At a quick glance, you might think small businesses have little in common with large corporations. But the truth is almost every big business started out as that little engine that could, chugging along to make a name for itself.
I was fortunate enough to attend this year’s Goldman Sachs’ 10,000 Small Businesses (10KSB) graduation ceremony–an event with the star power to attract at least a dozen media outlets.