Samantha McLaren

Having worked as a ghost tour guide for five years, Samantha knows how to get a reaction using only words. Hailing from bonny Scotland, she spent years gathering weird, eclectic experience (from laboratory assistant to radio DJ to Sunday school teacher) before finding her true calling–writing. She came to New York to see what MarketSmiths could teach her, and never left. Copywriter by day, amateur horror writer by night, she has a passion for words and is drawn to the strange and unusual.

Content strategy should evolve with the times.

How to Keep Your Content Strategy Agile During This Period of Rapid, Unpredictable Change

The result is that marketing has become both a sprint and a tightrope walk. Move too slowly, and you risk putting out material that feels outdated before it’s even been published. Move too fast, and your content may lack nuance—or, worse, come across as uninformed or tone-deaf.

With that in mind, here are a few strategies you can use to evolve your marketing playbook during this period of rapid, unpredictable change.

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Digital by MadPipe. Photography by Chellise Michael.

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