The spooky season is upon us and you know what that means—it’s time to break out the good horror movies and scare ourselves silly! Whether you’re partaking in the 31 Days of Horror Challenge, planning an eerie excursion to the movie theater on Halloween night, or, like me, watch horror movies all year round, there’s no shortage of frightful features lurking about to raise the hairs on the back of your neck.

Ready to shake up your business’s marketing efforts—and reap greater rewards? Here’s why it pays to get uncomfortable and take a risk in your writing.

Have you ever stopped to think about why the word moist is so off-putting? Or why rhymes remain so appealing long after you’ve grown out of Dr. Seuss? From word choice to syntax, the language and structure you use can have a powerful impact on the thought processes of your customers—improving clarity, boosting your integrity, and gently guiding them toward conversion.

Our guest writer Laura Olson is the secret copywriting weapon behind some of the most prominent beauty brands in America. Here’s why she loves hearing clients say “no” to her writing.
I’ve heard “no” so many times in copywriting, any bystander would think I have a two-year old tethered to my keyboard.

Think your business doesn’t need a standout blog? Think again. Our guest writer Sara Dueck reveals why a thought leadership-driven blog is an essential tool to elevate your company’s credibility, boost your search engine game, and ultimately increase your conversions.