The best copy and content doesn’t just tug on the heartstrings. It also gives readers the evidence they need to easily justify their buying decision.

Is this the death of the apostrophe? As copywriters, we sure hope not! Here’s why you should join the campaign to save this beleaguered punctuation mark.

Is creating thought leadership content worth the effort—and how can you get started? Here’s what business leaders need to know about this strategy.

Specialist copywriters may have a more in-depth understanding of your industry, while generalists may be more agile. But which will do a better job?

The spooky season is upon us and you know what that means—it’s time to break out the good horror movies and scare ourselves silly! Whether you’re partaking in the 31 Days of Horror Challenge, planning an eerie excursion to the movie theater on Halloween night, or, like me, watch horror movies all year round, there’s no shortage of frightful features lurking about to raise the hairs on the back of your neck.