Sarah Lybrand

Sarah is a writer, producer, and mom, not in that order, and thinks these pursuits may have a few things in common: not sleeping, heavy drinking, and flying by the seat of some probably-stained pants. But her love for cracking open a new topic and swimming in it means she’s had the pleasure of learning about, and writing content as varied as personal finance, corporate learning, non-traditional relationships, orgasmic births, and, what it means to be person who is both a mom and a lover of coffee. You can find her work in trade magazines, corporate websites, feminist rags, parenting blogs, and just maybe, in a page-turning, tell-all memoir one day.

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how to write scary good b2b marketing copy

How to Write Scary Good B2B Marketing Copy

Happy Halloween, everyone! Today, on this most chilling of holidays, let’s take a moment to address a common misconception among B2B marketers: that their audience’s concerns are less painful, less tortuous, and less terrifying than your average Joe-on-Main-Street’s troubles. While we tend to think of B2C brands as being the masters of using fear to spur consumer action, they hardly have a monopoly on this most powerful and effective motivator.

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Copywriting for Humans ®

Digital by MadPipe. Photography by Chellise Michael.

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