Happy Halloween, everyone! Today, on this most chilling of holidays, let’s take a moment to address a common misconception among B2B marketers: that their audience’s concerns are less painful, less tortuous, and less terrifying than your average Joe-on-Main-Street’s troubles. While we tend to think of B2C brands as being the masters of using fear to spur consumer action, [More]
When I stare at a blank page at the start of a new writing assignment, I probably feel as daunted as an architect does when looking at a pile of dirt in an abandoned lot. Just as he can see where the house needs to go, [More]
Truth in advertising may be moral code, but these days it’s almost du jour for brands to be so honest as to shock. Increasingly “ad agnostic” millennials are driving an upward trend of brands poking fun of themselves in advertising, website copy, [More]
You don’t need to be a professional marketer to know good copywriting when you see it: A Diamond is Forever. Think Small. Just Do It. Does She or Doesn’t She?
These phrases are just two, three, five words long and yet, [More]
Our guest writer Sarah Lybrand is no stranger to the joys (and perils) of the creative process, having lent her storytelling skills to some of the world’s biggest brands and most exciting startups. Here she shares hard-won advice on what it takes to bag your next big idea. [More]