Conrad Strathbone

Video marketing is an essential part of campaigns, and videos need a script. Here’s why you should reach out to MarketSmiths to write your video script.

Mad Men’s imagined past gives us glimpses of advertising trends of the present—and the future. Here’s how Don Draper’s concepts lure in readers while letting them do half the work.

Your professional bio and online profile can be dry if you stick to the bare facts. Here’s how to spice them up with a sense of mission and narrative.

Launching your site is a starting point, not a destination. Continued engagement—most often, in the form of a company blog—will keep customers coming back.