A firm believer that content is king, Tori has devoted her career (and free time!) to the creation of powerful writing. While studying film at the University of Southern California, Tori developed a passion for effective storytelling--a passion that informs all of her work. Whether she’s writing a comedy sketch at UCB or copy for a client, Tori aims to harness the power of words in order to tell a good story.
One typo is all it takes to lead your audience to look elsewhere for the goods and services you offer. But automatic spell checkers aren’t enough to deter spelling errors and grammar blunders—follow these tips.
Many writers spend hours trying to nail that unimpeachable sentence or flawless paragraph—but once they find it, all that remains is anxiety and self-doubt. Here’s how our copywriting team avoids perfectionism to get great work out the door.
For insights on brand positioning and corporate thought leadership.