On Tuesday of this week, an outage at cloud provider Amazon’s Web Services forced several major websites and mobile apps to go dark. The culprit? The scourge of copywriters everywhere: a typo.
Amazon released an apology, explaining that an engineer was only trying to take down a small subset of servers for inspection but entered a command incorrectly.
These days it seems like you can find everything on Craigslist—a new apartment, an old couch, even a professional bridesmaid. But did you know you can also find some great copywriting lessons? Craigslist, an online classified website, is a treasure trove of persuasive copywriting examples.
Perfectionism. Many of us are guilty of it. From the college student who wakes up at 4am to go over that paper one more time to the executive who completely reworks their presentation hours before a big meeting. Perfectionism is a personality trait that seems to hit writers especially hard.