Hot take, not all copy is made equal, especially in a modern world of social media. With the rise in internet culture, a new sub-genre (if I may) of copywriting has sprung from the likes of Instagram and YouTube: influencer copy.
Here at MarketSmiths, we’re all about creative copy and marketing! Being that it’s the Fourth of July, we thought what better way to celebrate than to highlight some awesome examples of incorporating the Fourth of July into your marketing vernacular through clever marketing campaigns, photos, and slogans.
Young, digitally savvy, and highly skeptical, Gen Z seems easy to read. But lately, brands have often tried—and failed—to get our vibe. Well-meaning as they are, advertisers have misread our special, subtle brand of cynicism. And as a result, their ads have flopped, at least with respect to most people currently younger than 25.
In just a year, Generation Z—aka Post-Millennials, Digital Natives, Plurals, Deltas, iGen, Net Gen—will flood the market, accounting for 40% of all consumers, and a proportionate sum of consumer spending. That’s 130 million new consumers in the U.S. alone, hungry for your products and services…and expanding rapidly in reach and power.