Jim Yoakum

Jim recalls a priceless piece of advice that an English teacher once gave him. Throwing a dictionary onto his desk he said, “All of the words are in there, Yoakum, just put them in the right order.” Putting the right words in the right order has been Jim’s goal ever since, and he has honed his skills over the years to include award-winning copywriting, the scripting of three produced movies, the authoring of numerous novels and non-fiction books—and even a stint as writing partners with the late Graham Chapman of Monty Python fame. He is also US Curator of Chapman’s archives. To make himself even more insufferable, Jim has also produced comedy CDs and DVDs. While Jim does not lament his misspent youth, playing drums in a rock ‘n’ roll band, he does however wish he had back all of those brain cells that he ruthlessly killed.

Badvertising: The Gap’s Gender Gaffe

In this installment of MarketSmiths’ Badvertising, we explore how Gap caused a kerfuffle by launching a sexist ad campaign for children’s clothing. As usual, do not try this at home!
Scholars & Social Butterflies
Gap Kids recently sent an email marketing campaign to UK shoppers, featuring two cute tykes.

Badvertising: Uncle Sam Says You’re Unattractive & Gullible

In this installment of MarketSmiths’ Badvertising, we look at the time the United States government told its citizens that they were unattractive, dumb, and would not find romance on vacation. As usual, do not try this at home!
The US Bureau of Consular Affairs’ Ugly Tweet
Never before, in the course of trying to be helpful, has the road to hell been paved with such good intentions.

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