Jim Yoakum

Luvs Diapers came up with the perfect campaign…an animated baby pooping competition? Consumerist.com voted it the Worst American Ad of 2011, but Luvs didn’t consider the press a failure.

Great marketers understand the art of using subtlety to their advantage. Here’s how Tom Ford did the opposite with a steamy fragrance ad that came off as desperate rather than sexy.

Microsoft’s Internet Explorer 8 ad featured an extremely realistic depiction of a woman vomiting. Apparently, she was contagious—the ad went viral. We consider whether a little bit of controversy can be a good thing.

Gap’s awkward logo revamp was so bad you probably forgot all about it. After a brutal debut, the company quietly went back to their old logo within four days. What can marketers learn from Gap’s mistake?

In 2005, Snapple erected a giant popsicle in Union Square. Within minutes it began to melt—becoming a sticky, kiwi-strawberry-flavored flood. What ensued is a masterclass in what not to do when staging a promotional event.