Jim Yoakum

Jim recalls a priceless piece of advice that an English teacher once gave him. Throwing a dictionary onto his desk he said, “All of the words are in there, Yoakum, just put them in the right order.” Putting the right words in the right order has been Jim’s goal ever since, and he has honed his skills over the years to include award-winning copywriting, the scripting of three produced movies, the authoring of numerous novels and non-fiction books—and even a stint as writing partners with the late Graham Chapman of Monty Python fame. He is also US Curator of Chapman’s archives. To make himself even more insufferable, Jim has also produced comedy CDs and DVDs. While Jim does not lament his misspent youth, playing drums in a rock ‘n’ roll band, he does however wish he had back all of those brain cells that he ruthlessly killed.

The words "social media" spelled out in tiles beside a smartphone open to Facebook

Badvertising: Social Studies

Penn State had an interesting idea for gaining social media followers—asking unlucky drivers to follow them on Facebook and Twitter on the back of parking violation tickets. How can businesses be strategic about increasing their follower counts?

Halloween carved pumpkins

Badvertising: Hard to Swallow

Subway’s message about healthy eating got lost in its bizarre, fat-shaming commercial in which a woman models sexy Halloween costumes for her coworkers. It’s a lesson in bad copywriting and how controversy can overshadow an ad’s message.

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