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Insights for better copy—from
our writing team.

Nvidia and AMD are keenly aware of each other as they cross paths along the same road. Yet both believe they’re bringing consumers and businesses where they want to be: a faster-paced, more vivid future. Who will get there first remains to be seen.

Tomorrow Today: How Graphics Chip Giants Like Nvidia Sell the Future

The Genius of John Mayer’s New Marketing Campaign

The Genius of John Mayer’s New Marketing Campaign

Testimonies from experts, statistics surrounding its effectiveness, and information surrounding what space mining is capable of providing us are likely to develop once this industry really gets off the ground.

In a Galaxy Not-So-Far-Away: How Space Mining Start-Ups Are Reinventing Marketing As We Know It

The commercial space flight industry is taking off—inspiring travelers and investors to reach for the stars with content strategy centered around aspiration.

From Aspiration to Aerospace: Why the Commercial Space Flight Industry Is Taking Off

Want sellar copy so awe-inspiring you’ll write home about it? Our ‘Smiths can help.

The Not-So-Perfect Getaway: How Travel Ads Use Irony to Market Majestic Destinations

A playful, simple, and childlike brand tone is pitch-perfect strategically, characterizing Nuud as the innocent counterpart to evil plastic-filled gum.

Chew on This: How Nuud’s Plant-Based Gum Is Changing the Conversation Around Chewing Gum

The Proms are the perfect combination of old and new, traditional and radical—with plenty of lessons for brands in music and beyond.

How the BBC Proms Have Kept Music Fans on Their Feet For Over a Century

How artists like Lil Nas X use controversy to build a brand

From Satan to Self-Expression: When Musicians Lean into Being Bad

How My Chemical Romance uses teasers to seduce fans.

How My Chemical Romance Teases Their Audience—and Why You Should Too

Beer marketing has been made effortless by Guinness—for nearly 300 years. Learn how they do it, balancing a deep history and new technology.

How Guinness Combines History and Simplicity For Irresistible Beer Marketing

Coffee

The Taste of Comfort: How Building a Brand on Connection Made Nescafé a Worldwide Coffee Marketing Sensation

How Ben & Jerry's makes marketing simple.

Swirled Peace: How Ben & Jerry’s Uses Ice Cream to Spark Change

How The Economist Fuses Wit and Sophistication—Even After Two Centuries

How The Economist Fuses Wit and Sophistication In Its Magazine Marketing—Even After Two Centuries

Learn how the New York Times dominates America's journalism industry

How the New York Times convinced readers ‘the truth is worth it’

How Marketing Plant-Based Food as Fake Actually Worked

The Genius of Nuggs: How Marketing Plant-Based Food as Fake Actually Worked

Learn how brand storytelling can drive your business.

Building a Cathedral: Patreon and The Art of Brand Storytelling

NPR makes media marketing look simple

Get with the program: How NPR’s media marketing got the whole country to tune in

Education marketing isn't just about education—it's about kids

Education Marketing: How Talking to Kids Can Make You a Better Marketer

Learn how Spotify rocks the world of SaaS marketing

The sound of success: How Spotify mixes data and zeitgeist to attract 286 million monthly listeners 

Food writing requires panache

Pleasures of the Table and the Typewriter: Infusing Your Food Writing with Flavor

How Canva made graphic design marketing its own.

How Canva Made Graphic Design—and Graphic Design Marketing—Accessible for the Masses

Companies like Zendesk are in high demand as businesses continue to navigate remote work. Through unconventional marketing strategies, Zendesk adds vibrancy to a seemingly dull industry, setting themselves apart from the competition by proving they’re more than just a CRM company.

Humor, Humility, and Human Connections: How Zendesk Became a CRM Marketing Superstar

How to Write a Travel Advertisement in 2021 (Or Any Other Year)

How to Write Travel Advertising in 2021 (Or Any Other Year)

Beach

Catching the Travel Bug: How Expedia Dominates Travel Marketing—Even In Lockdown

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Digital by MadPipe. Photography by Chellise Michael.

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