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INSIGHTS FOR BETTER COPY

From Our Writing Team

house hanging over a precipice representing taking a risk in your business copywriting

Stop Playing it Safe! Why Being Uncomfortable Makes You a Better Copywriter

fourth of july marketing

4 Brands that Aced their Fourth of July Marketing Campaigns

what ariana grande can teach us about crafting copy

What Ariana Grande Can Teach Us About Copywriting That Captivates

say what you mean and mean what you say

3 Easy Ways to Say What You Mean and Mean What You Say (Always)

Just like music, great copywriting speaks to our emotions.

Copy-chella: The Six Genres of Great Marketing Copy

Gen Z Advertising Fails

The Biggest Gen Z Advertising Fails (Why They Didn’t Work and What You Can Learn From Them)

copywriting for voice search

Voice Search Is Here: Will Your Marketing Content Sink or Snippet?

your B2B marketing horoscope

Jupiter in Retrograde? Time to Reflect on Your B2B Marketing Strategy

what copywriters can learn from poets

What Marketers Can Learn From Poetry

How one mega beauty brand is giving it's social media strategy a makeover

Why Lush Cosmetics Is Quitting Instagram—And Whether You Should Too

Different people engage online in different ways, for different reasons. When you craft your content around the motives and behaviors of your intended audience—the better chance you have of engaging them and those around them.

Target These 5 Online Personality Types for Maximum Shareable Content

copywriting for generation z

A Marketer’s Guide to Copywriting for Generation Z

human to human H2H marketing

Hello Humanity! Why H2H (Human to Human) Marketing Copy Is Rewriting B2B Agency Rules

If you want to rank high in organic search, it's all about establishing your brand as an authority in your space. This emerging content strategy approach will help you do it.

Is Your Brand Being Ignored By Google? Introduce Topic Clusters—and Watch Your Site Rise

Women communicate differently than men—and the better you understand how that plays out in the marketplace, the more successful your next campaign will be.

Is Your Marketing Copy #Winning with Women? Take This Quiz To Find Out

power of a good FAQ

How to Create a Better FAQ Page: 8 Ways to Turn Questions into Conversions

How can marketers cut through the noise of the 21st century marketplace? Three words: be more human.

The Revolution Will Be Humanized: What Every Marketer Needs to Know About the New Marketing Rebellion

It's Oscar season! In celebration, we take a look at some of the most showstopping copy in marketing history.

If Marketing Copy Won Oscars, These Standouts Would Sweep the Awards

Marketing is all about relationships--so on Valentine's Day, let's look at how copy can create love thats between you and your audience.

The Five Love Languages of Marketing Copy: What They Are and How to Use Them

Great B2B marketing starts with asking the right questions.

The 15 Best Questions to Jump-start Any B2B Marketing Project

Struggling to eek out that first draft of copy for your website, brochure, or sales collateral? Don't torture yourself. Loop in a professional copywriter to spare yourself the agony, and improve the end result.

Hiring a Copywriter? Skip Writing the  First Draft—It’ll Save You in the Long Run

Marie Kondo's tips for organizing your home and life can help you write better marketing copy.

Spark Joy and Tidy Up Your Marketing Copy: 3 Key KonMari Method Tactics

visualtrends

Dear Copywriter: Are These Culture-Shaping Visual Trends On Your Radar?

killer statement copywriting conversions quote

Great Messaging. But Where’s Your Killer Statement?

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