Blog MarketSmithsBlog Insights for better copy—fromour writing team. Get to It Unplug and Unwind: Getaway’s Irresistible Promise for Travel Marketers Everywhere Sky-High Ambitions: How JetBlue Uses Cheery Travel Marketing to Fly High Touchdown: Lessons For Sports Marketers from the Green Bay Packers Going for Gold: Lessons from The Olympics on Building a Winning Brand More Than a Club: What FC Barcelona Can Teach Sports Marketers About Fan Engagement Invest Your 2020 Marketing Budget Balance: A Powerful Way to Use It, Not Lose It Inclusive, Controversial, Innovative: How Nike Became the Most Influential Apparel Brand in the World Making A Splash: How Friendly Marketing Helps Carnival Cruises Rule The Seven Seas of Hospitality The Clock’s Ticking: Five TikTok Copywriting Lessons Pillow Talk: How Lunya is Reinventing Sleepwear with an Irresistible Brand Voice Is Your CBD E-Commerce Site Following the FDA’s Rules? Seamless Integration: How Seamless Ad Campaigns Made It New York’s Favorite Food Delivery Service 100% Beef: The McDonald’s Content Strategy for Re-Writing Your Public Image The Gift That Keeps On Giving: How ‘Help Refugees’ Grabs and Keeps Its Donors Through Unpretentious Personalization Speaking to Hearts, Minds, and Wallets: What Every NonProfit Marketer Can Learn from Oxfam Trash and Treasure: How the New York Department of Sanitation Became More Than Just a Garbage Company Who Gives a Crap? How One Plumbing NGO Is Using Bad Words to Do Good Things The Art of Repurposing: 3 Strategies for Getting More Mileage from Your Existing Content Schooling The Competition: How EdTech Firms Make Marketing Their Business The Brand Is the Filter: How Three eLearning Companies Communicate Brand Message Three Online Education Platforms That Get Repeatable Messaging Right Let’s Get Down to Business: The Secrets to Great B2B Copywriting How 3 Leading Edtech Companies Engage and Connect With Their Target Audiences Gen Z Controls $143B In Sales—Are You Getting Part Of The Profit? 1 2 3 … 21 Next »