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With its network of cabins across the country, all located near major cities, Getaway serves couples, friend groups, and families trying to escape from the grind of city life

Unplug and Unwind: Getaway’s Irresistible Promise for Travel Marketers Everywhere

Casual-yet-caring tactics helps JetBlue retain—and grow—their audience, even in the midst of a global emergency.

Sky-High Ambitions: How JetBlue Uses Cheery Travel Marketing to Fly High

Lessons For Sports Marketers from the Green Bay Packers

Touchdown: Lessons For Sports Marketers from the Green Bay Packers

Learn brand lessons from the Olympic games.

Going for Gold: Lessons from The Olympics on Building a Winning Brand

Barcelona

More Than a Club: What FC Barcelona Can Teach Sports Marketers About Fan Engagement

End of year marketing budget: spend it now.

Invest Your 2020 Marketing Budget Balance: A Powerful Way to Use It, Not Lose It

Nike has been breaking barriers in both the sports world and the real world since the 1970s.

Inclusive, Controversial, Innovative: How Nike Became the Most Influential Apparel Brand in the World

Hospitality marketing, even in the midst of a pandemic, can be fun.

Making A Splash: How Friendly Marketing Helps Carnival Cruises Rule The Seven Seas of Hospitality

TikTok2

The Clock’s Ticking: Five TikTok Copywriting Lessons

how to develop an irresistible brand voice

Pillow Talk: How Lunya is Reinventing Sleepwear with an Irresistible Brand Voice

Make sure your CBD business isn't blowing smoke.

Is Your CBD E-Commerce Site Following the FDA’s Rules?

How Seamless Ad Campaigns Won New York City

Seamless Integration: How Seamless Ad Campaigns Made It New York’s Favorite Food Delivery Service

McDonalds

100% Beef: The McDonald’s Content Strategy for Re-Writing Your Public Image

How ‘Help Refugees’ Grabs and Keeps Its Donors Through Unpretentious Personalization

The Gift That Keeps On Giving: How ‘Help Refugees’ Grabs and Keeps Its Donors Through Unpretentious Personalization

Why your nonprofit marketing needs to engage hearts, minds, and wallets—in that order.

Speaking to Hearts, Minds, and Wallets: What Every NonProfit Marketer Can Learn from Oxfam

The New York Department of Sanitation uses strategic marketing and branding moves to prove it’s anything but trash.

Trash and Treasure: How the New York Department of Sanitation Became More Than Just a Garbage Company

Learn how NGO content strategy can boost your brand.

Who Gives a Crap? How One Plumbing NGO Is Using Bad Words to Do Good Things

Three strategies for repurposing your existing content.

The Art of Repurposing: 3 Strategies for Getting More Mileage from Your Existing Content

EdTech marketing can be hard. MarketSmiths can help.

Schooling The Competition: How EdTech Firms Make Marketing Their Business

With such a crowded field, it’s up to the consumer to choose the eLearning solution that best suits their needs. That can be overwhelming under normal circumstances—let alone when in-person classes are all but impossible.

The Brand Is the Filter: How Three eLearning Companies Communicate Brand Message

Education companies need a repeatable marketing message to stand out.

Three Online Education Platforms That Get Repeatable Messaging Right

What separates the best from the rest?

Let’s Get Down to Business: The Secrets to Great B2B Copywriting

Learn how top edtech companies engage their audiences.

How 3 Leading Edtech Companies Engage and Connect With Their Target Audiences

Gen Z is quick to cancel brands. Make sure you're not one of them.

Gen Z Controls $143B In Sales—Are You Getting Part Of The Profit?

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