MarketSmiths Blog

INSIGHTS FOR BETTER COPY

From Our Writing Team

sales collateral

Why Well-Written Sales Collateral Closes More Deals (And How to Get That for Your Sales Team)

copywriting breeds trust

2 Ways to Build Consistent Trust (aka Thought Leadership) in a Fickle B2B Market

b2b marketing copywriting.jpg

How to Turn Your Website Into a High-converting Sales Engine

image of jack playing card representing jack of all trades

Generalist vs Specialist Copywriters: Which Is Right for Your Project?

fall movies copywriting

Cats, Mr. Rogers, and Star Wars: What Fall’s New Movies Can Tell You About Your Copy

image of man searching in tall grass representing seo

You Need SEO. We Hear You! Sorting Out the ABCs of SEO

voice search SEO

Voice Search Part II: The Old SEO vs. New SEO Smackdown

horror taglines

The Best Horror Movie Taglines of All Time—and What They Reveal About Great Marketing

In marketing copy, buzzwords can be a buzzkill—but not always.

Guide to Buzzwords: Love ‘Em or Hate ‘Em, Here’s How Best to Use Them

What Is a Brand’s Tone of Voice—and How Do You Make Sure Yours Is Right?

copy that sticks

6 Basic Principles Behind Copy That Sticks

dirty words of marketing copy

Steer Clear of These 7 Dirty Words in your Marketing Content (Our Little Copywriting Tribute to George Carlin)

mediarepo_34582377_e3ddb59121ba5d2c_web

#GotAltMilk? The Oat Milk Wars: Read On for Swedish Milk Scandal—and the Joys of Putting Down Your Brand

truth as marketing strategy

Truth Well Told: Still the Best Marketing Strategy of Them All

How to crafting the perfect influencer marketing copy.

Your Guide to Crafting the Perfect Influencer Marketing Copy

what copywriters can learn from lady gaga

A (Marketing) Star is Born: What Every Copywriter Can Learn from Lady Gaga

writing copy for influencers

On Writing for Influencers—What Copywriters Need to Know

hemingway copywriting 2

Spit it Out: 3 Ways to Channel Ernest Hemingway in Your Copy

image of a woman smearing woman across her face representing the end of perfection in marketing

The Anti-Perfect Movement Is Real: What Every Content Marketer Needs To Know

casper subway ads

Underground Marketing: The Brilliance Behind Casper’s Subway Ads

image of the comedy store sign representing copywriting lessons from comedy

Copywriting’s Tight Five—5 Copywriting Tips We Can Learn from Stand-Up Comedy

house hanging over a precipice representing taking a risk in your business copywriting

Stop Playing it Safe! Why Being Uncomfortable Makes You a Better Copywriter

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