Every year around this time my email inbox starts filling up with newsletters—more newsletters than usual (because, like a good marketing copywriter, I subscribe to an absurd number of newsletters, and my inbox is stuffed with subject lines that read “Buy This!,” “Read This!,” and “Don’t Miss This!” on the daily). [More]
How to Write Scary Good B2B Marketing Copy
Happy Halloween, everyone! Today, on this most chilling of holidays, let’s take a moment to address a common misconception among B2B marketers: that their audience’s concerns are less painful, less tortuous, and less terrifying than your average Joe-on-Main-Street’s troubles. While we tend to think of B2C brands as being the masters of using fear to spur consumer action, [More]
Want to Write Better Copy? Think Like a Comedian.
Our guest writer Thiago Macklin Lima explores how the elements of great joke writing can be applied to create powerful, persuasive copy.
Have a distinct voice. Capture big ideas with simple phrases. Finish with a surprise we don’t see coming. [More]
Hispanics, Hospitals, and Health Care: Does Your Website Copy Speak to Latinos?
In honor of Hispanic Heritage Month, MarketSmiths has authored a four-part series on Hispanics in the marketplace. Below is Part 4 of the series. Additional series topics include: Latino market trends; Hispanic consumer myths that are hurting your marketing strategy; [More]
Copywriting for Hispanic Consumers: 6 Tips for Getting It Right
In honor of Hispanic Heritage Month, MarketSmiths is authoring a four-part series on Hispanics in the marketplace. The series covers everything from consumer trends and marketing myths, to how to craft healthcare campaigns that are tailored to Hispanic healthcare needs. [More]
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