I love Advent Calendars. As a kid, my brother and I anxiously awaited the candy my mom gave each of us after opening one of the calendar’s 24 daily windows. Will it be a caramel or a butterscotch or a Hershey’s kiss? [More]
The Mid-Funnel Is the New Content Marketing Battleground. Here’s How to Own It.
Guest blogger Shawn Forno is a writer, editor, and content strategist with over a decade of experience in digital marketing. Here he shares insights and tactics to help you master what’s arguably the most important—and most overlooked—stage of the modern buyer’s journey: the mid-funnel. [More]
#Grateful: A Copywriter’s Thanksgiving Thank-You Note
Hello, marketing blog readers! I have a question for you. It’s a slight departure from my usual “5 Tips for Better Marketing Copy” format, but stay with me.
Here’s my question: What the heck is going on?
Yesterday, riding the subway from Brooklyn to Manhattan, [More]
How to Create a Killer Black Friday Newsletter (It Works for Cyber Monday, Too!)
Every year around this time my email inbox starts filling up with newsletters—more newsletters than usual (because, like a good marketing copywriter, I subscribe to an absurd number of newsletters, and my inbox is stuffed with subject lines that read “Buy This!,” “Read This!,” and “Don’t Miss This!” on the daily). [More]
How to Write Scary Good B2B Marketing Copy
Happy Halloween, everyone! Today, on this most chilling of holidays, let’s take a moment to address a common misconception among B2B marketers: that their audience’s concerns are less painful, less tortuous, and less terrifying than your average Joe-on-Main-Street’s troubles. While we tend to think of B2C brands as being the masters of using fear to spur consumer action, [More]
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