MarketSmiths

Copywriting for Humans®

MarketSmiths Blog

INSIGHTS FOR BETTER COPY

From Our Writing Team

image of sign reading "nothing to see here" representing self-deprecating marketing

Aw, Shucks: Can Putting Your Brand Down Help Build It Up?

image of woman applying lotion representing how to give your business's marketing copy a korean skincare-inspired glow-up

Give Your Business’s Marketing Copy a Glow-Up with These 5 Steps Inspired by Korean Skincare Routines

image of person standing on books next to bookcase representing research

Speaking to the Heart and the Mind: 3 Ways to Improve Your Business’s Copy Through Research

image of robot representing the fact that robots can't replace writers

Sorry, Siri: The Future of Copywriting Is Human

image of a closed sign representing the fact that the apostrophe is going out of style

Why Copywriters Might Be the Last Hope for the Endangered Apostrophe

image of paper boats following a larger paper boat representing thought leadership

The Value of Thought Leadership: What to Know Before Diving In

image of astronaut representing marketing launch ROI

3 Small Steps for Marketers, One Giant Leap for ROI

image of swimming pool representing the different lanes you can take when you need copywriting

Need Copywriters? You Have A Few (Strong) Options. Here Are the Pros and Cons of Each.

content marketing seasonality

Solving X’s Marketing Dilemma: How to Even Out Those Crazy Seasonal Copywriting Spikes Through Partnering

copywriting for digital

The New Rules of Copywriting for the Digital Age 

law firm copywriting

Professional Copywriter v. Associate: Who Should Write Your Law Firm’s Website & Blog?

sales collateral

Why Well-Written Sales Collateral Closes More Deals (And How to Get That for Your Sales Team)

copywriting breeds trust

2 Ways to Build Consistent Trust (aka Thought Leadership) in a Fickle B2B Market 

b2b marketing copywriting.jpg

How to Turn Your Website Into a High-converting Sales Engine

image of jack playing card representing jack of all trades

Generalist vs Specialist Copywriters: Which Is Right for Your Project?

image of branded patches representing brand awareness

Marketing in Obscurity: How to Build Brand Awareness That Works

fall movies copywriting

Cats, Mr. Rogers, and Star Wars: What Fall’s New Movies Can Tell You About Your Copy

image of man searching in tall grass representing seo

You Need SEO. We Hear You! Sorting Out the ABCs of SEO

voice search SEO

Voice Search Part II: The Old SEO vs. New SEO Smackdown

horror taglines

The Best Horror Movie Taglines of All Time—and What They Reveal About Great Marketing

In marketing copy, buzzwords can be a buzzkill—but not always.

Guide to Buzzwords: Love ‘Em or Hate ‘Em, Here’s How Best to Use Them

For brands, tone of voice comes from attitude.

What Is a Brand’s Tone of Voice—and How Do You Make Sure Yours Is Right?

copy that sticks

6 Basic Principles Behind Copy That Sticks

dirty words of marketing copy

Steer Clear of These 7 Dirty Words in your Marketing Content (Our Little Copywriting Tribute to George Carlin)

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