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Insights for better copy—from
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The New York Department of Sanitation uses strategic marketing and branding moves to prove it’s anything but trash.

Trash and Treasure: How the New York Department of Sanitation Became More Than Just a Garbage Company

Learn how NGO content strategy can boost your brand.

Who Gives a Crap? How One Plumbing NGO Is Using Bad Words to Do Good Things

Three strategies for repurposing your existing content.

The Art of Repurposing: 3 Strategies for Getting More Mileage from Your Existing Content

EdTech marketing can be hard. MarketSmiths can help.

Schooling The Competition: How EdTech Firms Make Marketing Their Business

With such a crowded field, it’s up to the consumer to choose the eLearning solution that best suits their needs. That can be overwhelming under normal circumstances—let alone when in-person classes are all but impossible.

The Brand Is the Filter: How Three eLearning Companies Communicate Brand Message

Education companies need a repeatable marketing message to stand out.

Three Online Education Platforms That Get Repeatable Messaging Right

What separates the best from the rest?

Let’s Get Down to Business: The Secrets to Great B2B Copywriting

Learn how top edtech companies engage their audiences.

How 3 Leading Edtech Companies Engage and Connect With Their Target Audiences

Gen Z is quick to cancel brands. Make sure you're not one of them.

Gen Z Controls $143B In Sales—Are You Getting Part Of The Profit?

In the world of financial copywriting, every word counts.

Invest in Success: How Finance Companies Can Achieve Impactful Marketing ROI

What would Tarantino do?

The Path of the Righteous Brand: What Quentin Tarantino’s Films Can Teach You About Copywriting

See how top financial services brands connect with the market.

Brand New: How Financial Companies Make Branding Their Business

Goodbye, microwaved meals. HelloFresh.

COVID Cooking 101: HelloFresh’s Ingredients For Marketing Success

For financial services brands, consistent messaging is a must for effective marketing.

Cash in on Consistency: Building a Strong Finance Brand with Repeatable Messaging

Target consumer psychology—then reap the profits.

How to Win Friends and Influence People: Making Dale Carnegie’s Old Principles New

In the world of financial copywriting, every word counts.

Make It Count: How Top Finance Brands Connect With Customers

Customers eat up RXBAR's clever marketing copy.

RXBAR Called B.S. On Protein Bars—and Customers Ate It Up

A surefire way to win over curious consumers? Selling self-discovery.

The Curiosity Gene: How 23andMe Dominated a Billion-Dollar Industry

Fitbit is a brand that keeps running through your mind.

How Fitbit Convinced 28M Users That Fitness Is Fun

Boost your B2B brand with these four tips.

4 Digital Experiences B2B Brands Can Implement To Generate Fans (And Have Fun While Doing It)

Oscar injects humor into a stereotypically stodgy industry.

Healthcare Is Human—Healthcare Marketing Should Be, Too

Content strategy should evolve with the times.

How to Keep Your Content Strategy Agile During This Period of Rapid, Unpredictable Change

The world is changing—and restaurants are, too.

How Restaurants Can Pivot in the Post-COVID Economy

Ditch the hype in your technology copywriting.

Is Your Technology Copywriting Too Optimistic?

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For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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