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MarketSmiths Blog Insights for better copy—from our writing team.

Memes can make or break your marketing strategy

Know Your Memes—If They’re Part of Your Marketing Strategy

A content gap analysis helps you keep your digital properties relevant.

Mind the Gap: How to Score Big Wins from a Content Gap Analysis

Your SEO strategy should reflect consumer behavior.

CMO Interview: SEO is Evolving—Here’s How to Evolve With It

Tell a story audiences will remember.

What Pixar Teaches Us About Writing

Hire copywriters who think like computer scientists.

Hire Copywriters That Think Like Computer Scientists

Cheeky web copy catches audience's attention—and inspires sales.

How Cheeky Web Copy Inspired $75M In Underwear Sales

When writing for your business, ot pays to not be boring

ROI for Breakfast: the Ingredients of Morning Brew’s $13M Business Newsletter

Your tech blog should tell a story of change.

Why Your B2B Tech Blog Should Tell a Story of Change—and How to Make it Happen

The best technical copywriting speaks to human needs

Why The Best Technical Copywriting Isn’t Technical

Used wisely, puns can help your marketing efforts.

Worth The Pun-ishment? The Role of Wordplay in Marketing Copy

Apply travel writing tactics for more effective B2B marketing communication

Travel is a No-Go. Apply These Travel Writing Tactics For Effective B2B Marketing.

Effective crisis communications are a digalogue, not a monologue.

Leadership Crisis Communications: It’s a Dialogue, Not a Monologue

Healthcare, fintech, and fintech industries will thrive post-coronavirus.

Healthcare, Technology, and Fintech: Three Industries That Will Prosper in the Post-coronavirus Economy

Effective crisis communications are sensitive to their context.

Coronavirus Crisis Communications: How to Write for the Current Mood

Don't go dark for fear of not finding the right words.

Lessons From My Alma Mater: What Princeton’s COVID-19 Letter Teaches Companies About Tone

Learn tips on how to create an editorial workflow.

Want to Produce Better Content, Faster? Set Up an Editorial Workflow

How to Refresh Your Brand and Captivate Customers Again—Essentials for Economic Recovery

Encouragement or information is the best form of crisis communication while coping with coronavirus.

In A Pandemic, Inspiration Might be the Only Thing You Can Provide (But Boy, Does It Matter!)

image of lighthouse representing how communication can shine a light in the darkness

Your Silence Will Be Noted: 3 Reasons Not to Go Dark In a Crisis

image of toy figures separated by glass representing social distancing due to coronavirus

Company Culture, Meet Social Distancing: 4 Ways Our Team Is Staying Together While Working Remote

Finding the right copywriting vendor isn't always easy—but we'll show you how.

How to Vet—and Trust—An Outsourced Copywriting Solution (No Matter How Complicated Your Industry Is)

Tone is everything in the age of coronavirus.

Copywriting in the Age Of Coronavirus

copywriting and classical music

Beethoven, Bach, and the Challenges of Catchy Names in Copywriting

Learn GEICO's secret for repeat marketing success.

Avoiding the Sophomore Slump: Secrets of Repeat Marketing Success

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