MarketSmiths

Copywriting for Humans®

Coronavirus Response Copy

Shine a beacon through uncertainty.

Get Help

MarketSmiths Blog

INSIGHTS FOR BETTER COPY

From Our Writing Team

To keep your brand fresh, keep evolving your message.

How to Refresh Your Brand and Captivate Customers Again—Essentials for Economic Recovery

Here are a few examples of ways people and companies around the world are lifting hearts and minds in the face of the Coronavirus.

In A Pandemic, Inspiration Might be the Only Thing You Can Provide (But Boy, Does It Matter!)

image of lighthouse representing how communication can shine a light in the darkness

Your Silence Will Be Noted: 3 Reasons Not to Go Dark In a Crisis

image of toy figures separated by glass representing social distancing due to coronavirus

Company Culture, Meet Social Distancing: 4 Ways Our Team Is Staying Together While Working Remote

binoculars-1209011_1920

How to Vet—and Trust—An Outsourced Copywriting Solution (No Matter How Complicated Your Industry Is)

content marketing agency

Copywriting in the Age Of Coronavirus

copywriting and classical music

Beethoven, Bach, and the Challenges of Catchy Names in Copywriting

tate-lohmiller-xLZo9dIOJcI-unsplash

Avoiding the Sophomore Slump: Secrets of Repeat Marketing Success

felix-mooneeram-evlkOfkQ5rE-unsplash

Blockbuster, or Just Bust? Pay Attention to These Metrics—and Ignore the Rest

flavio-amiel-p39vpkemPv0-unsplash

The New Search: Ensuring Your Campaign Finds Its Audience

copywriting for grownups

Are You Talking Like a Grown-up? Crafting Copy to Address Audiences 50 Years and Older

nasa-Yj1M5riCKk4-unsplash

Resonant Marketing: Avoiding Common Mistakes That Alienate Your Audience

Don't let bad turn to worse by neglecting your public website in times of crisis.

When a Crisis Hits, Don’t Forget Your Website

photo-1552576949-04e3a68b0a9f

Designing a Campaign: What Experience Do You Want to Give Your Audience?

drawing of frankenstein's monster

“It’s Alive!” How Science Fiction Can Inspire Your Next Marketing Campaign

image of apples representing getting to the core of your brand messaging

Getting to the Core: How to Find Your Brand Story

image of neon sign reading need and desire, representing human motivation

Sharing Our Deepest Desires: Why Content Really Goes Viral

image of spiderman representing the hero of your brand story

Who’s the Hero at the Heart of Your Brand Story?

image of sign reading "nothing to see here" representing self-deprecating marketing

Aw, Shucks: Can Putting Your Brand Down Help Build It Up?

image of woman applying lotion representing how to give your business's marketing copy a korean skincare-inspired glow-up

Give Your Business’s Marketing Copy a Glow-Up with These 5 Steps Inspired by Korean Skincare Routines

image of person standing on books next to bookcase representing research

Speaking to the Heart and the Mind: 3 Ways to Improve Your Business’s Copy Through Research

image of robot representing the fact that robots can't replace writers

Sorry, Siri: The Future of Copywriting Is Human

image of a closed sign representing the fact that the apostrophe is going out of style

Why Copywriters Might Be the Last Hope for the Endangered Apostrophe

image of paper boats following a larger paper boat representing thought leadership

The Value of Thought Leadership: What to Know Before Diving In

Subscribe to hear more from MarketSmiths!

!
!
!
Subscribe
Something went wrong. Please check your entries and try again.
Content Marketing Services

Stay in Touch

Join our mailing list to get actionable business, marketing, and content insights.

Thank you! We'll be in touch from time to time.

Powered byRapidology