MarketSmiths Blog

INSIGHTS FOR BETTER COPY

From Our Writing Team

What Is a Brand’s Tone of Voice—and How Do You Make Sure Yours Is Right?

copy that sticks

6 Basic Principles Behind Copy That Sticks

dirty words of marketing copy

Steer Clear of These 7 Dirty Words in your Marketing Content (Our Little Copywriting Tribute to George Carlin)

mediarepo_34582377_e3ddb59121ba5d2c_web

#GotAltMilk? The Oat Milk Wars: Read On for Swedish Milk Scandal—and the Joys of Putting Down Your Brand

truth as marketing strategy

Truth Well Told: Still the Best Marketing Strategy of Them All

How to crafting the perfect influencer marketing copy.

Your Guide to Crafting the Perfect Influencer Marketing Copy

what copywriters can learn from lady gaga

A (Marketing) Star is Born: What Every Copywriter Can Learn from Lady Gaga

writing copy for influencers

On Writing for Influencers—What Copywriters Need to Know

hemingway copywriting 2

Spit it Out: 3 Ways to Channel Ernest Hemingway in Your Copy

image of a woman smearing woman across her face representing the end of perfection in marketing

The Anti-Perfect Movement Is Real: What Every Content Marketer Needs To Know

casper subway ads

Underground Marketing: The Brilliance Behind Casper’s Subway Ads

image of the comedy store sign representing copywriting lessons from comedy

Copywriting’s Tight Five—5 Copywriting Tips We Can Learn from Stand-Up Comedy

house hanging over a precipice representing taking a risk in your business copywriting

Stop Playing it Safe! Why Being Uncomfortable Makes You a Better Copywriter

fourth of july marketing

4 Brands that Aced their Fourth of July Marketing Campaigns

what ariana grande can teach us about crafting copy

What Ariana Grande Can Teach Us About Copywriting That Captivates

say what you mean and mean what you say

3 Easy Ways to Say What You Mean and Mean What You Say (Always)

Just like music, great copywriting speaks to our emotions.

Copy-chella: The Six Genres of Great Marketing Copy

Gen Z Advertising Fails

The Biggest Gen Z Advertising Fails (Why They Didn’t Work and What You Can Learn From Them)

copywriting for voice search

Voice Search Is Here: Will Your Marketing Content Sink or Snippet?

your B2B marketing horoscope

Jupiter in Retrograde? Time to Reflect on Your B2B Marketing Strategy

what copywriters can learn from poets

What Marketers Can Learn From Poetry

Why Lush Cosmetics Is Quitting Instagram—And Whether You Should Too

Different people engage online in different ways, for different reasons. When you craft your content around the motives and behaviors of your intended audience—the better chance you have of engaging them and those around them.

Target These 5 Online Personality Types for Maximum Shareable Content

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