The more we write about machine learning, predictive analytics, and other components of today’s fintech, the more we’re struck by what’s possible. Michele Graham, our Sr. Director of Strategy and financial content expert, weighs in on this evolving landscape. [More]
My Copywriting Christmas List: 5 Writing Mistakes I Asked Santa to Eradicate This Year
Happy Holidays, all! Please enjoy this joyfully cranky Christmas list from one of our top copySmiths. She’s wrapped at least a dozen copywriting insights inside to transform your copy in the new year.
Dear Santa,
I’m writing you this letter as a last resort. [More]
3 Great Reasons to Resist the Email Bots—and Keep Writing Your Own Emails
“Language is a means of dealing with the unutterable and the inscrutable.”
– Henry Miller
Google wants to write your emails for you. Gmail users, you know what I’m talking about. Two new artificial intelligence features—SmartCompose and SmartReply—showed up in our inboxes this past year. [More]
Copywriting Advent Calendar: 24 Tips for Marketing the Heck Out of Christmas
I love Advent Calendars. As a kid, my brother and I anxiously awaited the candy my mom gave each of us after opening one of the calendar’s 24 daily windows. Will it be a caramel or a butterscotch or a Hershey’s kiss? [More]
The Mid-Funnel Is the New Content Marketing Battleground. Here’s How to Own It.
Guest blogger Shawn Forno is a writer, editor, and content strategist with over a decade of experience in digital marketing. Here he shares insights and tactics to help you master what’s arguably the most important—and most overlooked—stage of the modern buyer’s journey: the mid-funnel. [More]
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