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INSIGHTS FOR BETTER COPY

From Our Writing Team

marketing copy tips

My Copywriting Christmas List: 5 Writing Mistakes I Asked Santa to Eradicate This Year

Artificial intelligence is showing up in our inbox. But is it helpful or harmful in the long run?

3 Great Reasons to Resist the Email Bots—and Keep Writing Your Own Emails

Write your way to a successful holiday season with these copywriting tips.

Copywriting Advent Calendar: 24 Tips for Marketing the Heck Out of Christmas

mid funnel content marketing

The Mid-Funnel Is the New Content Marketing Battleground. Here’s How to Own It.

thanksgiving marketing

#Grateful: A Copywriter’s Thanksgiving Thank-You Note

Here are 4 tips to make your words work even harder this holiday season, and make the cash register ring.

How to Create a Killer Black Friday Newsletter (It Works for Cyber Monday, Too!)

Fear is a powerful motivator. And words can be chilling delivery mechanism for this most gripping of human emotions. In this post, we'll show you how to wield it well.

How to Write Scary Good B2B Marketing Copy

Great copywriters and great comedians use many of the same communication tactics to seal the deal -- whether it's a laugh or a sale.

Want to Write Better Copy? Think Like a Comedian.

Empathy. Still the number one way to connect with consumers—especially if you’re a health care provider looking to reach the growing number of Hispanics in the marketplace.

Hispanics, Hospitals, and Health Care: Does Your Website Copy Speak to Latinos?

What does your Hispanic audience care about? Celebrate? Share with one another? Until you can answer these questions, don't even think about writing copy.

Copywriting for Hispanic Consumers: 6 Tips for Getting It Right

Don't let inaccurate Hispanic stereotypes inform your marketing.

7 Hispanic Consumer Myths That Are Hurting Your Marketing Strategy

To honor Hispanic Heritage Month, we've compiled some key Hispanic consumer trends that can help you better understand this powerful demographic.

Hispanic Heritage Month: A Look at Hispanic Consumer Trends

Nostalgia marketing is powerful. Here we explore the direct line from the past to our pocketbooks.

The Power of the Past: Why Nostalgia Marketing & Emotional Copywriting Works

Connect with the hearts and minds of your target audience with these 6 powerful copywriting tips.

Six Tips for Writing Emotive Copy

Copywriting is verbal carpentry. Follow these tips to build stronger arguments.

A Marketer’s Blueprint: How to Craft Copy That’s Built to Last

marketing self-deprecating humor

How to Master the Art of Self-Deprecation in Your Brand Voice

Between Gen X and Millennials: Find out what the sub-demographic “New Adults” mean for marketing.

Myspace, Mixtapes, and Middle Children: What Every Marketer Needs to Know About the “New Adults”

copywriting language subtleties

Putting Words to Work: Use (or Avoid) Language Subtleties to Reach Your Audience

grammar commas clarity copywriting

Comma-pocalypse 2018: The Death of Commas, and Why We Need to Save Them

How does creativity work? Here's a peek into the mystery, with a few tips on navigating the process toward producing your best work.

On the Creative Process: The Squiggly Line, Creativity, and Effective Copywriting

How to Tell Your Brand Story in a Single Sentence

Copywriting isn't just about telling people what you offer. It's about teaching them why it matters, too.

We Write to Teach: What My Time as a Teacher Taught Me About Copywriting

What Every Marketer Needs to Know About Fake News

Does “Fake News” Impact Marketing? Here’s What You Need to Know

How Copywriting Shaped America

How Great Copywriting Has Shaped America at Every Turn

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