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INSIGHTS FOR BETTER COPY

From Our Writing Team

copywriting for generation z

A Marketer’s Guide to Copywriting for Generation Z

human to human H2H marketing

Hello Humanity! Why H2H (Human to Human) Marketing Copy Is Rewriting B2B Agency Rules

If you want to rank high in organic search, it's all about establishing your brand as an authority in your space. This emerging content strategy approach will help you do it.

Is Your Brand Being Ignored By Google? Introduce Topic Clusters—and Watch Your Site Rise

Women communicate differently than men—and the better you understand how that plays out in the marketplace, the more successful your next campaign will be.

Is Your Marketing Copy #Winning with Women? Take This Quiz To Find Out

power of a good FAQ

How to Create a Better FAQ Page: 8 Ways to Turn Questions into Conversions

How can marketers cut through the noise of the 21st century marketplace? Three words: be more human.

The Revolution Will Be Humanized: What Every Marketer Needs to Know About the New Marketing Rebellion

It's Oscar season! In celebration, we take a look at some of the most showstopping copy in marketing history.

If Marketing Copy Won Oscars, These Standouts Would Sweep the Awards

Marketing is all about relationships--so on Valentine's Day, let's look at how copy can create love thats between you and your audience.

The Five Love Languages of Marketing Copy: What They Are and How to Use Them

Great B2B marketing starts with asking the right questions.

The 15 Best Questions to Jump-start Any B2B Marketing Project

Struggling to eek out that first draft of copy for your website, brochure, or sales collateral? Don't torture yourself. Loop in a professional copywriter to spare yourself the agony, and improve the end result.

Hiring a Copywriter? Skip Writing the  First Draft—It’ll Save You in the Long Run

Marie Kondo's tips for organizing your home and life can help you write better marketing copy.

Spark Joy and Tidy Up Your Marketing Copy: 3 Key KonMari Method Tactics

visualtrends

Dear Copywriter: Are These Culture-Shaping Visual Trends On Your Radar?

killer statement copywriting conversions quote

Great Messaging. But Where’s Your Killer Statement?

Consumer trust is the lifeblood of any business--and it's much easier to earn when your copy bares it all.

The Secret of Transparency: A New Year’s Resolution Every Marketing Copywriter Should Make

As the fintech space grows more crowded and complex, your marketing communications need to work even harder to engage readers, explain your value, and persuade people to buy-in.

Fintech Copywriting and Content Marketing: Why Well-Crafted Writing is a Wise Investment

marketing copy tips

My Copywriting Christmas List: 5 Writing Mistakes I Asked Santa to Eradicate This Year

Artificial intelligence is showing up in our inbox. But is it helpful or harmful in the long run?

3 Great Reasons to Resist the Email Bots—and Keep Writing Your Own Emails

Write your way to a successful holiday season with these copywriting tips.

Copywriting Advent Calendar: 24 Tips for Marketing the Heck Out of Christmas

mid funnel content marketing

The Mid-Funnel Is the New Content Marketing Battleground. Here’s How to Own It.

thanksgiving marketing

#Grateful: A Copywriter’s Thanksgiving Thank-You Note

Here are 4 tips to make your words work even harder this holiday season, and make the cash register ring.

How to Create a Killer Black Friday Newsletter (It Works for Cyber Monday, Too!)

Fear is a powerful motivator. And words can be chilling delivery mechanism for this most gripping of human emotions. In this post, we'll show you how to wield it well.

How to Write Scary Good B2B Marketing Copy

Great copywriters and great comedians use many of the same communication tactics to seal the deal -- whether it's a laugh or a sale.

Want to Write Better Copy? Think Like a Comedian.

Empathy. Still the number one way to connect with consumers—especially if you’re a health care provider looking to reach the growing number of Hispanics in the marketplace.

Hispanics, Hospitals, and Health Care: Does Your Website Copy Speak to Latinos?

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