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Insights for better copy—from
our writing team.

how to develop an irresistible brand voice

Pillow Talk: How Lunya is Reinventing Sleepwear with an Irresistible Brand Voice

Make sure your CBD business isn't blowing smoke.

Is Your CBD E-Commerce Site Following the FDA’s Rules?

How Seamless Ad Campaigns Won New York City

Seamless Integration: How Seamless Ad Campaigns Made It New York’s Favorite Food Delivery Service

McDonalds

100% Beef: The McDonald’s Content Strategy for Re-Writing Your Public Image

How ‘Help Refugees’ Grabs and Keeps Its Donors Through Unpretentious Personalization

The Gift That Keeps On Giving: How ‘Help Refugees’ Grabs and Keeps Its Donors Through Unpretentious Personalization

Why your nonprofit marketing needs to engage hearts, minds, and wallets—in that order.

Speaking to Hearts, Minds, and Wallets: What Every NonProfit Marketer Can Learn from Oxfam

The New York Department of Sanitation uses strategic marketing and branding moves to prove it’s anything but trash.

Trash and Treasure: How the New York Department of Sanitation Became More Than Just a Garbage Company

Learn how NGO content strategy can boost your brand.

Who Gives a Crap? How One Plumbing NGO Is Using Bad Words to Do Good Things

Three strategies for repurposing your existing content.

The Art of Repurposing: 3 Strategies for Getting More Mileage from Your Existing Content

EdTech marketing can be hard. MarketSmiths can help.

Schooling The Competition: How EdTech Firms Make Marketing Their Business

With such a crowded field, it’s up to the consumer to choose the eLearning solution that best suits their needs. That can be overwhelming under normal circumstances—let alone when in-person classes are all but impossible.

The Brand Is the Filter: How Three eLearning Companies Communicate Brand Message

Education companies need a repeatable marketing message to stand out.

Three Online Education Platforms That Get Repeatable Messaging Right

What separates the best from the rest?

Let’s Get Down to Business: The Secrets to Great B2B Copywriting

Learn how top edtech companies engage their audiences.

How 3 Leading Edtech Companies Engage and Connect With Their Target Audiences

Gen Z is quick to cancel brands. Make sure you're not one of them.

Gen Z Controls $143B In Sales—Are You Getting Part Of The Profit?

In the world of financial copywriting, every word counts.

Invest in Success: How Finance Companies Can Achieve Impactful Marketing ROI

What would Tarantino do?

The Path of the Righteous Brand: What Quentin Tarantino’s Films Can Teach You About Copywriting

See how top financial services brands connect with the market.

Brand New: How Financial Companies Make Branding Their Business

Goodbye, microwaved meals. HelloFresh.

COVID Cooking 101: HelloFresh’s Ingredients For Marketing Success

For financial services brands, consistent messaging is a must for effective marketing.

Cash in on Consistency: Building a Strong Finance Brand with Repeatable Messaging

Target consumer psychology—then reap the profits.

How to Win Friends and Influence People: Making Dale Carnegie’s Old Principles New

In the world of financial copywriting, every word counts.

Make It Count: How Top Finance Brands Connect With Customers

Customers eat up RXBAR's clever marketing copy.

RXBAR Called B.S. On Protein Bars—and Customers Ate It Up

A surefire way to win over curious consumers? Selling self-discovery.

The Curiosity Gene: How 23andMe Dominated a Billion-Dollar Industry

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Digital by MadPipe. Photography by Chellise Michael.

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