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MarketSmiths Blog Insights for better copy—from our writing team.

Ensure each campaign is a blockbuster success.

Blockbuster, or Just Bust? Pay Attention to These Metrics—and Ignore the Rest

Get found with search engine optimization.

The New Search: Ensuring Your Campaign Finds Its Audience

copywriting for grownups

Are You Talking Like a Grown-up? Crafting Copy to Address Audiences 50 Years and Older

Don't let your audience go adrift.

Resonant Marketing: Avoiding Common Mistakes That Alienate Your Audience

Don't let bad turn to worse by neglecting your public website in times of crisis.

When a Crisis Hits, Don’t Forget Your Website

Design each campaign with the finish line in mind.

Designing a Campaign: What Experience Do You Want to Give Your Audience?

drawing of frankenstein's monster

“It’s Alive!” How Science Fiction Can Inspire Your Next Marketing Campaign

Getting to the Core: How to Find Your Brand Story

image of neon sign reading need and desire, representing human motivation

Sharing Our Deepest Desires: Why Content Really Goes Viral

Who’s the Hero at the Heart of Your Brand Story?

image of sign reading "nothing to see here" representing self-deprecating marketing

Aw, Shucks: Can Putting Your Brand Down Help Build It Up?

image of woman applying lotion representing how to give your business's marketing copy a korean skincare-inspired glow-up

Give Your Business’s Marketing Copy a Glow-Up with These 5 Steps Inspired by Korean Skincare Routines

image of person standing on books next to bookcase representing research

Speaking to the Heart and the Mind: 3 Ways to Improve Your Business’s Copy Through Research

image of robot representing the fact that robots can't replace writers

Sorry, Siri: The Future of Copywriting Is Human

image of a closed sign representing the fact that the apostrophe is going out of style

Why Copywriters Might Be the Last Hope for the Endangered Apostrophe

image of paper boats following a larger paper boat representing thought leadership

The Value of Thought Leadership: What to Know Before Diving In

image of astronaut representing marketing launch ROI

3 Small Steps for Marketers, One Giant Leap for ROI

image of swimming pool representing the different lanes you can take when you need copywriting

How to Hire a Copywriting Team: Options, Tactics, and Pitfalls

content marketing seasonality

Solving X’s Marketing Dilemma: How to Even Out Those Crazy Seasonal Copywriting Spikes Through Partnering

copywriting for digital

The New Rules of Copywriting for the Digital Age

law firm copywriting

Professional Copywriter v. Associate: Who Should Write Your Law Firm’s Website & Blog?

sales collateral

Why Well-Written Sales Collateral Closes More Deals (And How to Get That for Your Sales Team)

copywriting breeds trust

2 Ways to Build Consistent Trust (aka Thought Leadership) in a Fickle B2B Market

b2b marketing copywriting.jpg

How to Turn Your Website Into a High-converting Sales Engine

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Copywriting for Humans ®

MarketSmiths Content Strategists
37 Greenpoint Avenue
Suites 506-507
Brooklyn NY 11222
info@marketsmiths.com
(347) 620-4099

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