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Insights for better copy—from our writing team.

MarketSmiths Blog

How Crypto.com Crafted a Winning Message for their Global Audience

Luxury Brand Marketing: A Taste for the Finer Strawberries

How AgroStar Humanized UX Copywriting to Transform AgTech

How charity: water Paints A Clear Picture With Nonprofit Marketing Copy

Klarna’s Carbon Footprint Tools Help Consumers Stop Climate Change in its Tracks

“Deal With It!”: How Elon Musk’s Tone Hurts Tesla’s Marketing on Twitter

Save Food, Help the Planet: Too Good to Go’s Mobile App Marketing Strategy

Your Brand Doesn’t Have To Be Political To Be Authentic

Going Green: How City Sustainability Leverages Marketing Copy to Confront Climate Change

7 Times “Funny” Worked in Marketing Copy

Copy with Crunch: How GoMacro Attracts Shoppers by Highlighting Renewable Energy, Transparency

Myths About Web Copy Are Holding Your Business Back From Success

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