A rousing intro. A brilliant argument. A thundering close. These are fun to write, and often fascinating to read. But do you need them—any of them—to win over a b2b reader on a website, in a byline, [More]
Another January, another New Year’s resolution. In your personal life, this resolution is likely one (or more) of the usual suspects: lose weight, eat healthier, read more. But what about work-related New Year’s resolutions? Are they worth making?
The answer is yes, [More]
The more we write about machine learning, predictive analytics, and other components of today’s fintech, the more we’re struck by what’s possible. Michele Graham, our Sr. Director of Strategy and financial content expert, weighs in on this evolving landscape. [More]
Happy Holidays, all! Please enjoy this joyfully cranky Christmas list from one of our top copySmiths. She’s wrapped at least a dozen copywriting insights inside to transform your copy in the new year.
I’m writing you this letter as a last resort. [More]
“Language is a means of dealing with the unutterable and the inscrutable.”
– Henry Miller
Google wants to write your emails for you. Gmail users, you know what I’m talking about. Two new artificial intelligence features—SmartCompose and SmartReply—showed up in our inboxes this past year. [More]