Coronavirus Response Copy

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MarketSmiths Blog

INSIGHTS FOR BETTER COPY

From Our Writing Team

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3 Small Steps for Marketers, One Giant Leap for ROI

image of swimming pool representing the different lanes you can take when you need copywriting

How to Hire a Copywriting Team: Options, Tactics, and Pitfalls

content marketing seasonality

Solving X’s Marketing Dilemma: How to Even Out Those Crazy Seasonal Copywriting Spikes Through Partnering

copywriting for digital

The New Rules of Copywriting for the Digital Age

law firm copywriting

Professional Copywriter v. Associate: Who Should Write Your Law Firm’s Website & Blog?

sales collateral

Why Well-Written Sales Collateral Closes More Deals (And How to Get That for Your Sales Team)

copywriting breeds trust

2 Ways to Build Consistent Trust (aka Thought Leadership) in a Fickle B2B Market

b2b marketing copywriting.jpg

How to Turn Your Website Into a High-converting Sales Engine

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Generalist vs Specialist Copywriters: Which Is Right for Your Project?

fall movies copywriting

Cats, Mr. Rogers, and Star Wars: What Fall’s New Movies Can Tell You About Your Copy

image of man searching in tall grass representing seo

You Need SEO. We Hear You! Sorting Out the ABCs of SEO

voice search SEO

Voice Search Part II: The Old SEO vs. New SEO Smackdown

horror taglines

The Best Horror Movie Taglines of All Time—and What They Reveal About Great Marketing

In marketing copy, buzzwords can be a buzzkill—but not always.

Guide to Buzzwords: Love ‘Em or Hate ‘Em, Here’s How Best to Use Them

What Is a Brand’s Tone of Voice—and How Do You Make Sure Yours Is Right?

copy that sticks

6 Basic Principles Behind Copy That Sticks

dirty words of marketing copy

Steer Clear of These 7 Dirty Words in your Marketing Content (Our Little Copywriting Tribute to George Carlin)

mediarepo_34582377_e3ddb59121ba5d2c_web

#GotAltMilk? The Oat Milk Wars: Read On for Swedish Milk Scandal—and the Joys of Putting Down Your Brand

truth as marketing strategy

Truth Well Told: Still the Best Marketing Strategy of Them All

How to crafting the perfect influencer marketing copy.

Your Guide to Crafting the Perfect Influencer Marketing Copy

what copywriters can learn from lady gaga

A (Marketing) Star is Born: What Every Copywriter Can Learn from Lady Gaga

writing copy for influencers

On Writing for Influencers—What Copywriters Need to Know

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