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Woman chewing gum | Source: Sandra Seitamaa, https://unsplash.com/photos/I8Y0u5NiimM

How Nuud’s Marketing Is Chewing Up the Competition

The Proms are the perfect combination of old and new, traditional and radical—with plenty of lessons for brands in music and beyond.

How the BBC Proms Have Kept Music Fans on Their Feet For Over a Century

How artists like Lil Nas X use controversy to build a brand

From Satan to Self-Expression: When Musicians Lean into Being Bad

How My Chemical Romance uses teasers to seduce fans.

How My Chemical Romance Teases Their Audience—and Why You Should Too

Beer marketing has been made effortless by Guinness—for nearly 300 years. Learn how they do it, balancing a deep history and new technology.

How Guinness Combines History and Simplicity For Irresistible Beer Marketing

Coffee

The Taste of Comfort: How Building a Brand on Connection Made Nescafé a Worldwide Coffee Marketing Sensation

How Ben & Jerry's makes marketing simple.

Swirled Peace: How Ben & Jerry’s Uses Ice Cream to Spark Change

How The Economist Fuses Wit and Sophistication—Even After Two Centuries

How The Economist Fuses Wit and Sophistication In Its Magazine Marketing—Even After Two Centuries

Learn how the New York Times dominates America's journalism industry

How the New York Times convinced readers ‘the truth is worth it’

How Marketing Plant-Based Food as Fake Actually Worked

The Genius of Nuggs: How Marketing Plant-Based Food as Fake Actually Worked

Learn how brand storytelling can drive your business.

Building a Cathedral: Patreon and The Art of Brand Storytelling

NPR makes media marketing look simple

Get with the program: How NPR’s media marketing got the whole country to tune in

Education marketing isn't just about education—it's about kids

Education Marketing: How Talking to Kids Can Make You a Better Marketer

Learn how Spotify rocks the world of SaaS marketing

The sound of success: How Spotify mixes data and zeitgeist to attract 286 million monthly listeners 

Food writing requires panache

Pleasures of the Table and the Typewriter: Infusing Your Food Writing with Flavor

How Canva made graphic design marketing its own.

How Canva Made Graphic Design—and Graphic Design Marketing—Accessible for the Masses

Companies like Zendesk are in high demand as businesses continue to navigate remote work. Through unconventional marketing strategies, Zendesk adds vibrancy to a seemingly dull industry, setting themselves apart from the competition by proving they’re more than just a CRM company.

Humor, Humility, and Human Connections: How Zendesk Became a CRM Marketing Superstar

How to Write a Travel Advertisement in 2021 (Or Any Other Year)

How to Write Travel Advertising in 2021 (Or Any Other Year)

Beach

Catching the Travel Bug: How Expedia Dominates Travel Marketing—Even In Lockdown

With its network of cabins across the country, all located near major cities, Getaway serves couples, friend groups, and families trying to escape from the grind of city life

Unplug and Unwind: Getaway’s Irresistible Promise for Travel Marketers Everywhere

Casual-yet-caring tactics helps JetBlue retain—and grow—their audience, even in the midst of a global emergency.

Sky-High Ambitions: How JetBlue Uses Cheery Travel Marketing to Fly High

Lessons For Sports Marketers from the Green Bay Packers

Touchdown: Lessons For Sports Marketers from the Green Bay Packers

Learn brand lessons from the Olympic games.

Going for Gold: Lessons from The Olympics on Building a Winning Brand

Barcelona

More Than a Club: What FC Barcelona Can Teach Sports Marketers About Fan Engagement

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