MarketSmiths Blog

INSIGHTS FOR BETTER COPY

From Our Writing Team

What does your Hispanic audience care about? Celebrate? Share with one another? Until you can answer these questions, don't even think about writing copy.

Copywriting for Hispanic Consumers: 6 Tips for Getting It Right

Don't let inaccurate Hispanic stereotypes inform your marketing.

7 Hispanic Consumer Myths That Are Hurting Your Marketing Strategy

To honor Hispanic Heritage Month, we've compiled some key Hispanic consumer trends that can help you better understand this powerful demographic.

Hispanic Heritage Month: A Look at Hispanic Consumer Trends

Nostalgia marketing is powerful. Here we explore the direct line from the past to our pocketbooks.

The Power of the Past: Why Nostalgia Marketing & Emotional Copywriting Works

Connect with the hearts and minds of your target audience with these 6 powerful copywriting tips.

Six Tips for Writing Emotive Copy

Copywriting is verbal carpentry. Follow these tips to build stronger arguments.

A Marketer’s Blueprint: How to Craft Copy That’s Built to Last

marketing self-deprecating humor

How to Master the Art of Self-Deprecation in Your Brand Voice

Between Gen X and Millennials: Find out what the sub-demographic “New Adults” mean for marketing.

Myspace, Mixtapes, and Middle Children: What Every Marketer Needs to Know About the “New Adults”

copywriting language subtleties

Putting Words to Work: Use (or Avoid) Language Subtleties to Reach Your Audience

grammar commas clarity copywriting

Comma-pocalypse 2018: The Death of Commas, and Why We Need to Save Them

How does creativity work? Here's a peek into the mystery, with a few tips on navigating the process toward producing your best work.

On the Creative Process: The Squiggly Line, Creativity, and Effective Copywriting

How to Tell Your Brand Story in a Single Sentence

Copywriting isn't just about telling people what you offer. It's about teaching them why it matters, too.

We Write to Teach: What My Time as a Teacher Taught Me About Copywriting

What Every Marketer Needs to Know About Fake News

Does “Fake News” Impact Marketing? Here’s What You Need to Know

How Copywriting Shaped America

How Great Copywriting Has Shaped America at Every Turn

Business website homepage copy

Why Your Company Needs a New Homepage (Today)

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Why The Best Beauty Copywriting Is Sensual

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Who, What, How, Why, and Where: 5 Questions to Ask for Foolproof B2B Copy

This is the sign you've been looking for - winning people over with words

The Psychology of Winning Readers Over: 5 Science-Based Copywriting Tricks

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What Makes for Better Branding: Clear or Clever Copy?

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On the Copywriting Process: 5 Tips to Generating, Perfecting, and Pitching Ideas that Sell

Flawless B2C lifestyle beauty products copywriting

Why I Love When Copy Clients Hate My Work

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A Round of Applause for the White House Grammar Editor

Influencer marketing and content strategy

Influencers Are Now Everywhere. But Are They Really Necessary?

Content Marketing Services

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