A rousing intro. A brilliant argument. A thundering close. These are fun to write, and often fascinating to read. But do you need them—any of them—to win over a b2b reader on a website, in a byline, [More]
The Secret of Transparency: A New Year’s Resolution Every Marketing Copywriter Should Make
Another January, another New Year’s resolution. In your personal life, this resolution is likely one (or more) of the usual suspects: lose weight, eat healthier, read more. But what about work-related New Year’s resolutions? Are they worth making?
The answer is yes, [More]
Fintech Copywriting and Content Marketing: Why Well-Crafted Writing is a Wise Investment
The more we write about machine learning, predictive analytics, and other components of today’s fintech, the more we’re struck by what’s possible. Michele Graham, our Sr. Director of Strategy and financial content expert, weighs in on this evolving landscape. [More]
My Copywriting Christmas List: 5 Writing Mistakes I Asked Santa to Eradicate This Year
Happy Holidays, all! Please enjoy this joyfully cranky Christmas list from one of our top copySmiths. She’s wrapped at least a dozen copywriting insights inside to transform your copy in the new year.
Dear Santa,
I’m writing you this letter as a last resort. [More]
3 Great Reasons to Resist the Email Bots—and Keep Writing Your Own Emails
“Language is a means of dealing with the unutterable and the inscrutable.”
– Henry Miller
Google wants to write your emails for you. Gmail users, you know what I’m talking about. Two new artificial intelligence features—SmartCompose and SmartReply—showed up in our inboxes this past year. [More]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 73
- Next Page »
