Copywriting Insights


Insights for better copy—from
our writing team.

Seduce readers with great copywriting

MarketSmiths Guest Post: How to Seduce your Reader

copywriting services

What Dating Can Teach You About Copywriting

Words are like hooks

Getting Your Rhetoric Right: A Response to Seth Godin

Copywriting is risky

No Risk Copywriting? No Dice

Video script copywriting to help brand

What a MarketSmiths Video Script Can Do for Your Branding

Captivating storytelling services

Gabriel García Márquez and the Acrobatics of Captivating Storytelling

website projects turn into haunted houses

Why Website Projects Turn into Haunted Houses

Jumping off point for great marketing copy

The Jumping Off Point

Website design copywriting

Why Good Website Design Matters

Why poets make great copywriters

How Poetry Translates into Great Copywriting

Importance of copywriter interviews

The Art of the Copywriter’s Interview

Blog writing tips

How to Be a Successful and Consistent Blogger

Resume writing services

Is Your Personal Marketing up to Speed? (Part 2)

Resume writing

Is Your Personal Marketing up to Speed? (Part 1)

Marketing copywriting tailored

Specificity: The Universal Donor

blog writing

Give Your Website A Little Pico De Gallo

Syntax in copywriting

MarketSmiths- Don’t Be A Syntax Couch Potato

Brand messaging copywriting

The Branding of a President

rocket launcher igniting compelling content

Report: Inbound 2012

writing an introduction

The Spear v. The Funnel

Copywriting for desire

Copywriting for desire

Beware of dead flat copy

The Zombie Noun Apocalypse (and How to Fight Back)

Copywriting services

Why Do I Need to Hire a Copywriter?

Captivating copywriting to set your business apart

Are You A Doorknob, or a Doorway?

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Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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