Copywriting for Brands
New leadership. Bold new direction. Acquisition—followed by changes in ownership.
No matter what your company does, shifts like these can leave any marketing or communications team momentarily at odds, figuring out how messaging should now unfold in the face of sudden change. That’s where we come in.
At MarketSmiths, we have helped many a middle market or enterprise company settle their brand messaging graciously in new directions.
Following discovery, we can write brand books that exude clarity and confidence, brand narratives that drive crisp, compelling storylines, and style guidelines that unify messaging— and serve as robust little cheat sheets that include evergreen writing tips, brand-specific do’s and don’ts, and annotated templates of finished pieces, to guide internal copywriters for any and all future messaging.
Brand Copy Essentials
Where to Use Your Brand Copy
In some cases, our branding work is informative rather than stylized, to serve as a set of directives for your marketing strategy. In other cases, we can hand you captions, taglines, and repeatable messaging, primed to be inserted in outward-facing assets, such as on your website, in sales collateral, and on social media profiles.
When To Engage Us
Ideally, we’d craft these pieces after putting the finishing touches on your latest copywriting project—not only will we have gained a full education in your brand, we’ll also have received valuable exposure to stakeholder viewpoints and tonal preferences.