A light touch of sardonic humor can make an effective ad, but failing to achieve the right tone can turn a campaign into a public relations nightmare. Fine-tuning your tone and keeping your audience in mind is essential — and good copywriting is key.
Gap’s sexist children’s clothing ad shows why attention to detail in copywriting is a must.
The band OK GO pitched Apple a video ad idea only to be turned down. Months later, Apple posted an uncannily similar video—and hired the same exact production crew. What ensued raised the question: who really owns an idea?
When Rhode Island launched a promo video featuring stock footage of…Iceland, potential visitors were not impressed. This advertising failure highlights the importance of accuracy in marketing—and shows exactly how cutting corners can backfire.
When the US Bureau of Consular Affairs tweeted a travel “safety” trip implying that U.S. travelers are unattractive and therefore likely to get scammed, people were not amused. Here’s how a poor attempt at humor can go awry.
M/WBE certified enterprise.
