If you’re like many corporate marketers, you’re ending 2020 with some unspent marketing budget. Here’s a cost-effective, all-purpose way to effectively utilize expiring funds.
SEO & Content
We need SEO, you say. We need thought leadership. We want eyeballs.
We hear you x 50. The first step to creating an online sales engine is brand awareness—whether you build it by optimizing your appeal to search engines, attracting a human audience with smart insights (and yeah, a cool brand identity), plastering the subways with your clever/catchy ads, maybe getting sued by the feds in your home country (and capture tons of publicity), and so forth.
Say Google runs a code update. If you’re like, well, any internet user, this has virtually zero impact on your life—you sleep (or search or read or “Google”) straight through it.
But rest assured, change is afoot. Turns out, Google updates its core search algorithms 500-600 times a year—that’s nearly twice daily.