It’s the Fall season—the time when studios kick off their stream of blockbuster releases and Oscar-worthy films. MarketSmiths’ own Sr. Director of Strategy and former motion picture insider, Michele Graham, takes a look at some of the biggest, most anticipated titles—and the copywriter connection. 

“We really need SEO.” 
That’s you. Yep, you probably said that: on calls, to your fellow marketers, just randomly in passing. SEO seems to be on the collective minds of marketers the world over. 
It’s clear to us from our daily conversations with marketing directors that many feel they need SEO.

Voice search is here, and it has more than a few content marketing pros more than a little freaked out. If you could read the minds of copywriters around the world, here’s what you’d hear (translated to English, of course): “Another freaking content issue we have to address?!!

The spooky season is upon us and you know what that means—it’s time to break out the good horror movies and scare ourselves silly! Whether you’re partaking in the 31 Days of Horror Challenge, planning an eerie excursion to the movie theater on Halloween night, or, like me, watch horror movies all year round, there’s no shortage of frightful features lurking about to raise the hairs on the back of your neck.