Ready to shake up your business’s marketing efforts—and reap greater rewards? Here’s why it pays to get uncomfortable and take a risk in your writing.

Here at MarketSmiths, we’re all about creative copy and marketing! Being that it’s the Fourth of July, we thought what better way to celebrate than to highlight some awesome examples of incorporating the Fourth of July into your marketing vernacular through clever marketing campaigns, photos, and slogans.

Ariana Grande is one of the biggest pop stars on the planet, connecting with million of fans worldwide. In this post, guest writer Caroline Hug shares lessons from Grande’s songwriting we can use to craft copy that positively sings to our readers.

Just because you’re Tweeting on an iPhone X doesn’t mean you can ignore age-old laws of effective communication. Our guest writer Victoria Fann explains enduring principles every B2B marketer needs to know for our words to have a positive impact. 

In this post, guest writer Olivia McLean explores the common ground between music that moves and copy that sings. Read along as she illuminates why a genre-bending approach to writing is the key to inspiring your readers to take action.