Self-deprecating marketing is all the rage, but what’s driving this trend—and is it really a good idea to present your brand in a negative light?

The secret to flawless marketing copy? A consistent, well-defined process. Inspired by the K-beauty regimen, here are five steps any business can take.

The best copy and content doesn’t just tug on the heartstrings. It also gives readers the evidence they need to easily justify their buying decision.

Robots can do a lot of things—but they’ll never replace writers. Here’s why you’ll always need a human to handle your copywriting needs.

Is this the death of the apostrophe? As copywriters, we sure hope not! Here’s why you should join the campaign to save this beleaguered punctuation mark.