Copywriting Competition: Why you’re better off with the ‘Smiths.

Let’s talk competition. Because when it comes to content and copywriting, you know the good stuff when you see it: punchy, persuasive, and packed with enough personality to stop busy, distracted browsers dead in their tracks—and guide them toward swift conversion.

The question is, where will you find such wonder-working wordsmiths?

Below, let’s look at some of the more common paths to content and copy procurement—and explore why, at the end of the day, the ‘Smiths are your best bet.

Freelance Writers vs. MarketSmiths

Finding a brand-savvy freelancer who delivers quality work is hard enough. Then there’s the issue of versatility: say their social posts rock but their emails are meh and they have zero experience with ebooks, pitch decks, and web copy. Plus, many freelancers aren’t available on-demand—which can really stifle your momentum. Get the full scoop on freelancers here. 

Content Mills vs. MarketSmiths

It’s not hard to see why businesses spring for content mills—the budget-friendly price tag is enticing enough. Unfortunately, these vendors tend to churn out C-quality content, resulting in time-consuming and expensive rewrites that drain your resources and frequently leave you back at square one. Bottom line? You get what you pay for. Here’s the skinny on content mills. 

In-House Copywriter vs. MarketSmiths

True, hiring an in-house marketing writer gives you access to on-staff verbal talent and keeps everything under one roof. But one person can only do so much—they can’t scale up (or down) as your needs ebb and flow and no one can master every content format. Plus, you pay for all the time they don’t spend writing. Consider the reality of hiring an in-house writer. 

Digital Agency vs. MarketSmiths

Digital agencies can produce stunning visual assets that take your brand to the next level. But strategic content and copywriting? Not so much. That’s because this type of writing requires competencies many digital agencies simply don’t have—from deep investigative research skills to facility with a variety of voices and tones. Learn where digital agencies’ copy chops fall short.