General B2C Copywriting

How do you truly connect with a consumer? Some customers respond to what they “need.” Others can be convinced with coaxing, cajoling, and wheedling. But that’s not how a professional writer goes about it: a passive lecture isn’t nearly as effective as soaring inspiration.

Once you enroll your reader into the notion that what you’re offering delivers delight, happiness, or ease, you’re well on your way to selling it. That’s what we do best.

Want It. Need It. Gotta Have it.

At MarketSmiths, our B2C writers craft consumer-facing content that’s fresh, friendly, and engaging. Our writing’s never tired, overly factual, generic, or dull; it’s the promise of an experience. It doesn’t just seduce: it sells.

By painting a vivid portrait, our copywriters turn your product or service into something your customers don’t simply need—they won’t be able to live without it.

Interested in B2C copywriting that incites cravings, spurs action, and supercharges sales?
Fill out our contact form now and we’ll get back to you within one business day!

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Copywriting for Humans ®

Means declaring War on the Bland™. See Jean Tang's TED talk.


MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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