When your website’s architecture follows best practices, visiting your site is pure pleasure. Information appears intuitively, just where the finger on your track pad suspected it would. Menus scroll down, offering exactly the pages you anticipate. Like a mouse at a familiar buffet, you simply help yourself to whatever you want and need. No pain, no fuss.
When the opposite is true, navigating your site is like a scavenger hunt. Everything takes an extra search, re-search, scroll, page opening, or click than it should. Unlike a scavenger hunt, it’s tedious, frustrating, and not a lot of fun.
Leaving the Labyrinth
At MarketSmiths, we offer the antidote: a clear-eyed, levelheaded content audit. From structural overhauls to quick-fix suggestions, we aim to give you content recommendations you can implement immediately, and (often) without the need for a full site relaunch.
Following Reader Intuition
First, we work to understand who you are, and what you want to achieve. Then, we go over your website with a fine-grained brush. Applying a practiced eye, we’ll dive into its structure, navigation, and copy. Our final content recommendations will be fully actionable: whether you’re doing it yourself, hiring us (or another writer), engaging a developer, or some combination thereof.
To learn more about how MarketSmiths can help make your website as clear as your business model, fill out our contact form—we’ll get back to you within one business day.