Kill confusion with a content audit.
Do your customers engage with gusto and purchase often because they’re inspired by digital channels like your brand website, blog, social media, e-news? Or do you feel like business is flat compared to all the efforts you’ve made to attract them? Are you making more sales from your digital content—or is it a constant chore to keep it all fresh, effective, and consistent, even with design and tech support?
Now imagine that your brand blog, content marketing campaigns, latest social media tactics, and more get tons of interaction from your customers. You know you’ve hit gold because engagement is off the charts—and so are your conversions. At the same time, your campaigns and strategies feel effortless.
The difference is night and day.
Leaving the labyrinth of content confusion
One surefire way to make the most impact with your target audience is to start with a clear-eyed, levelheaded content audit across your entire digital content ecosystem. From structural overhauls like digital property consolidation and site navigation improvements to quick-fix suggestions like adding quick-links to trending content or video in your social channels, you can gain recommendations to implement immediately—often without need for a full site relaunch.
The content audit process: audience first
First, we work to understand who you are, and what you want to achieve. Then, we go over your online assets—including your website(s) and other content channels—with a fine-grained brush. Copywriters through and through, we will always take on the point of view of your target audience, to ensure whether the content delivers what they want: when, where, and how they want it.
Applying a practiced eye, we’ll dive into your content structure (IA) and navigation for a clean, intuitive experience. Our final content recommendations will be fully actionable: whether you’ll tackle the effort internally, invite new bids via RFP, hire a copywriting vendor like us, bring in external web dev or design, or find another solution.
To learn more about how MarketSmiths can help make navigating through your digital content as effortless as a walk in the park, get in touch.